Betsson’s continued expansion in Latin America has now reached Mexico. As part of its growth strategy in the region, Betsson has launched an online gaming product for the local regulated market in Mexico on betsson.mx.
Using its global flagship brand in Mexico, Betsson, the operator offers online casinos, live casinos and localized sports betting, including a wide range of sports and events as well as North American betting opportunities such as: B. Moneyline, Parley and Teaser betting is popular in Mexico .
Betsson began a trial operation in Mexico earlier this month and will add commercial activity in time for the big event later this year. Operations in the Mexican market will be run from Betsson’s Latin America hub, which opened in Bogotá, Colombia in 2021, supporting local regional growth through a high level of localization and cultural acceptance developed by the Latin American team in collaboration with the Malta-based team. Deploy to all teams around the world.
Betsson’s Mexican offerings are being developed on a robust technology platform with proprietary sportsbooks, a vast portfolio of casino games and innovative features designed to provide a competitive gaming experience.
Betsson has been active in Latin America since 2008, making the group one of the pioneers in the region. Over the years, Betsson has developed a deep understanding of regional culture and customer behavior and has positioned itself as a key player in the region. In the second quarter of 2022, revenue from Latin America accounted for 25% of the group’s total revenue, an increase of 86% year-on-year.
Andrea Rossi, Commercial Director for Latin America at Betsson said about the Mexico launch:
“We are overjoyed to have launched in Mexico, the second biggest gaming market in Latin America. We will be using our experience in the online gaming industry and with this we are certain that we will attain our vision of offering engaging products as well as providing the best customer experience in the industry, now also to our Mexican customers.”
Jesper Svensson, CEO of Betsson Operations, added:
“We continue to deliver on our geographically diversified growth strategy and see great potential ahead in the Latin American markets in general and in Mexico in particular, given the size of its economy and population. I am particularly excited about the upcoming football World Cup during the seasonally very busy fourth quarter and am confident that Mexican customers will enjoy Betsson’s market-leading product offering.”
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