B2B casino games provider Kalamba Games has partnered with leading affiliate platform First Look Games. The deal will accelerate the dissemination of gaming information and increase awareness through the influence of affiliates on its rich portfolio of gaming content.
First Look Games is the ultimate platform for game studios to connect with iGaming partners, whose combined community includes over 20 million casino players worldwide. It gives publishers in affiliated sections access to accurate game information, assets and content approved for direct use by studios.
According to Kalamba Games, the partnership will help leverage the efforts of its affiliates as effectively as possible and increase the visibility of new titles such as the newly released Rumble Ratz MegawaysTM and the upcoming games Fruitmax Caslinez and Machina Reloaded MegawaysTM.
The partnership gives Kalamba access to the innovative First Look platform, which already provides direct access to over 800 approved affiliates.
Kalamba Games was founded in 2016 with a mission to revolutionize the iGaming market with a powerful combination of innovative content and promotional tools. Today, it’s more than just a leading development studio. It has grown through its own BullsEye RGS into a technology provider and distributor, offering sales and promotional tools with a focus on regulated markets.
Gareth Dando,Marketing Director at Kalamba Games, commented:
“As we continue expanding, having targeted control of what we communicate to the affiliate ecosystem is crucial for us, and First Look Games is the platform to deliver that. It manages the heavy lifting of affiliate outreach while adding a comprehensive and responsible way to promote games to players. From our point of view, this takes affiliate marketing to the next level and there’s nothing else in the industry that can do that.”
Managing Director at First Look Games, Tom Galanis, said:
“We’re delighted that Kalamba Games has chosen First Look Games. It’s an established brand with an exciting pipeline. We look forward to helping support them maximize their potential with more exposure via the industry’s most comprehensive affiliate marketing hub.”
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