Yggdrasil, the world’s leading publisher of online gaming content, has significantly expanded its global distribution map after launching exciting slot content with GGPoker, the world’s largest poker room.
Following a rapid integration process, Yggdrasil’s selection of top-performing games has gone live with operators in multiple markets around the world, including games featuring popular game engagement mechanics (GEM). More titles will be added to the product shortly.
GGPoker is the world’s largest online poker network, and the operator has recently expanded its product portfolio to also offer an online casino, and the slot machine library has been significantly enhanced with the addition of content from Yggdrasil.
The release of the Yggdrasil games has been accelerated to coincide with the 2022 World Series of Poker (WSOP) online tournament series, which will attract large audiences to the GGPoker website.
To celebrate the partnership, the operator will run a series of campaigns for customers using BOOST™, Yggdrasil’s award-winning promotional toolset proven to increase player engagement.
Through the partnership, Yggdrasil will expand its presence in multiple regulated markets and its content will reach new groups of gamers.
Andrew Pegler, Chief of Commercial Operations at Yggdrasil, said:
“We are extremely excited to launch our games with GGPoker, especially during the WSOP Online 2022 tournament series, an event that sees increased traffic to the site. GGPoker continues to expand its online casino segment and we look forward to being a key part of that growth.
“The integration process was quick and efficient, showing just how well Yggdrasil and GGPoker can collaborate. Very positive times are ahead, and we look forward to strengthening our partnership.”
Paul Burke, Head of PR for GGPoker, added:
“We always want the best content available, and Yggdrasil fits that bill.
“Our work together so far has been excellent, and we look forward to adding more of their entertaining and engaging games in the future.”
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