LeoVegas Group and Premier League champions Manchester City have a announced a new partnership, with LeoVegas Group becoming the club’s official betting partner in Europe and Canada.
With a long history of working with sports teams, working with Manchester City was a natural choice for the LeoVegas Group, as both are leaders in their respective industries.
Through this partnership, LeoVegas Group and Manchester City will create more excitement for esports through co-branded content featuring the men’s and women’s first teams, and LeoVegas customers will benefit from closer club activities, including a unique matchday experience.
The LeoVegas brand will be featured in all stadiums at the Etihad Stadium and the Academy Stadium, as well as on the sleeves of the men’s first team training shirts for the 2022/23 season. The partnership will allow LeoVegas to reach a wider global audience and is part of the group’s commitment to delivering the best iGaming experience.
CEO of LeoVegas Group, Gustaf Hagman, said
“LeoVegas Group is proud to be entering into this partnership with Manchester City, and excited to be able to offer our customers unique experiences with the club. Manchester City is a colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.”
Dina Ahmad, Vice President, Global Partnership Sales, City Football Group, added:
“Manchester City are pleased to welcome LeoVegas Group as our newest partner. We look forward to working together to bring fans and customers even closer to the club. Additionally, we are excited that this new partnership will also help spark further growth across Europe and Canada and allow us to continue reaching audiences around the world.”
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