iSoftBet, part of IGT PlayDigital, has partnered with veteran operator Eyas to provide the brand with premium gaming services and products.
Under the agreement, some of iSoftBet’s premium games and third-party gaming content will be available through Eyas’ network, enabling its customers to enjoy some of the most immersive gaming experiences on the market.
Founded in 2020 by a group of iGaming industry veterans, Eyas is a UK-based operator with a comprehensive IT development, marketing and customer support team backed by the Gauselmann Group, Germany’s leading land-based slot machine manufacturer and arcade operator team.
The deal adds to iSoftBet’s impressive commercial success in recent months after signing deals with seasoned operators Lowen Play, Alphabet and Casino Interlaken.
Head of Business Development at iSoftBet, Lars Kollind, said:
“Off the back of this comprehensive partnership, Eyas’ customers are finally able enjoy our impressive proprietary games selection and third-party offering.
“Our pioneering games will now feature across Eyas’ sites – including Merkur Slots and Merkur Casino in the UK – and reach new audiences, helping us on our mission to further awareness about our multifaceted portfolio.”
Head of Product at Eyas, Jack Anthony, commented:
“We are thrilled with the deal that has been established, allowing us to offer iSoftBet’s high-quality slot titles across our various sites.
“We expect our customers to take full advantage of the brand’s efficient aggregation platform, which provides a vast selection of gaming products from a range of the industry’s leading suppliers.”