Pariplay’s Fusion® Adds SmartSoft Gaming Content to its Offering

Pariplay, a subsidiary of NeoGames S.A., a leading aggregator and content provider, has added SmartSoft Gaming’s diverse portfolio to its Fusion® offering.

Georgia-based SmartSoft is a developer of innovative games in a range of industries, including slot machines, keno and roulette, in addition to a class of crash games called XGames, of which the popular JetX is its flagship product. SmartSoft’s games feature premium storylines, eye-catching designs, and engaging gamification elements.

Adding SmartSoft game content, including over 100 titles, to the Fusion® platform will significantly increase the developer’s global reach.

Pariplay’s Fusion® product includes more than 13,000 games from more than 80 vendors, as well as a full suite of backend conversion and retention tools that increase player value.

Director of Partnerships at Pariplay, Callum Harris, said:

“SmartSoft Gaming produces a range of innovative and interesting titles across a range of gaming verticals and it is fantastic to be able to bring these onto the Fusion® platform.

“We believe these games will resonate with the customers of our operator partners around the world and are delighted to welcome SmartSoft aboard.”

Saba Chkheidze, Head of Partnerships at SmartSoft Gaming, added:

“Pariplay’s Fusion® platform offers us access to a wide number of operators in all corners of the world, so it’s a landmark moment in our growth journey to have forged this partnership.

“We believe our games have the quality and inventiveness to stand out from the crowd and this alliance with Pariplay will enable us to truly make a mark globally.”

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