Inspired Expands Partnership with Kaizen Gaming

Inspired Entertainment, Inc. has announced the expansion of its partnership with Kaizen Gaming. The agreement builds on great success with Stoiximan in Greece, and paves the way for the partnership’s global expansion with the launch of Inspired’s virtual events with Kaizen Gaming’s Betano brand.

The relationship between Inspired and Kaizen Gaming has continued to grow with their collaboration on a major expansion within Greece, which saw the introduction of Inspired’s virtual gaming through V-Play Soccer 3™, swiftly followed by a range of further Inspired products. Kaizen Gaming has established itself as one of Europe’s fastest-growing and most innovative game-tech companies, operating the Stoiximan brand in Greece and Cyprus and expanding with the Betano brand in eight more countries, including Germany, Bulgaria, Romania and Portugal. Betano customers will soon have access to Inspired’s greatest next-gen games, including its wide variety of racing products—from horses to dogs and even marbles!

Steve Rogers, Chief Commercial Officer of Virtuals at Inspired, said:

“We have worked very closely with the teams from Kaizen Gaming for the past year. Our inaugural Virtuals campaign through Stoiximan in Greece was hugely successful, bringing Greek customers new ways to enjoy and experience betting. We look forward to expanding our partnership with Kaizen Gaming and extending our portfolio into new jurisdictions, which will be critically important to achieving our goals.”

Vangelis Kalloudis, Gaming Product Manager at Kaizen Gaming, said:

“Inspired’s passion for innovation and high quality of products were major reasons we joined forces with them. Following a very successful first year of collaboration with Stoiximan in Greece, we’re delighted to be bringing the same work and commitment to our Betano customers, so they can experience Inspired’s next-gen gaming products first-hand.”


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