Swedish gambling operator Betsson has strengthened its presence in South America after it received a license to operate in the Province and the City of Buenos Aires in Argentina.
For the Argentinian market, Betsson tied up with Casino de Victoria, a leading land-based operator in Argentina and part of Grupo Mautone.
“Whilst the land-based gambling market is very mature in Argentina, online gambling is still relatively new and thereby represents significant potential for Betsson in the country,” Betsson stated in a press release, adding:
“Betsson’s ambition is to become a market leader in the rapidly growing online market by combining Betsson’s digital know-how and technical platform with Casino de Victoria’s local market expertise.”
Pontus Lindwall, CEO of Betsson AB, said:.
“The launch in Argentina signifies yet another milestone in LatAm and further strengthens Betsson’s market presence in the region. The license for the Province of Buenos Aires, together with the license for the City of Buenos Aires, cement our position in the region. LatAm is a strategically important region where we are performing well and we have great ambitions for the future in Argentina.”
Betsson.com.ar (City of Buenos Aires) and Betsson.bet.ar (Province of Buenos Aires) are both live and offer online sports betting (both pre-match and live bets), casino slots, table games, and horse racing.
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