Playtech, the world’s leading gambling technology company, has announced a new five-year partnership with The Jockey Club, the largest commercial group in British Horseracing.
The exclusive agreement will see Playtech develop a range of cross-product content based on the famous races and racecourses operated by The Jockey Club. The deal was brokered by Creation i-Gaming and Metrostar.
Under the new agreement, Playtech will have rights to develop a range of content across its best-performing product verticals including Casino, Live Casino, Poker, Virtual Sports and Bingo. The first content from this partnership will be launched in time for this year’s Cheltenham Festival, including a RNG casino game that will be the latest addition to Playtech’s Sporting Legends suite.
James Frendo, Casino Director at Playtech, said:
“At Playtech, we are committed to developing the most engaging branded content. By partnering with an iconic sporting institution such as The Jockey Club, we are able to create a full range of exceptional and exciting cross-product content. Partnering with globally recognised brands is a key pillar of our branded content strategy as we look to deliver a unique and engaging responsible gambling experience to our customers.”
Charlie Boss, Chief Commercial Officer at The Jockey Club, said:
“We are delighted to partner with Playtech, whose industry leading software and expertise will help translate the success of our historic brands into the iGaming market for the first time. Playtech also share our values on putting safer gambling at the heart of their products.”