High Roller Introduces Kassuuu to the Finnish Online Casino Market

Finland’s iGaming scene has a new arrival. High Roller Technologies, known for its premium casino brands High Roller and Fruta, has officially launched Kassuuu, a new online casino tailored for Finnish players.

Good to know

• Kassuuu is built around Finnish slang and culture, designed for local players.
• It features the Kassuuu Jackpot, a unique branded in-game feature.
• Responsible play and plain-language offers are central to the platform.

The brand’s name blends local slang with celebration. In Finnish, kassu means casino, while KASSUUU! is the joyful cheer when someone hits a jackpot. That idea now drives the design of the casino and its jackpot feature, which appears across selected games.

A Casino Built for Finnish Players

Sara Nunes, Managing Director & Chief Commercial Officer for Finland, explained the vision behind the new brand:

“Kassu means casino, and KASSUUU is what you yell when a jackpot lands. We built the brand to capture that moment of excitement while keeping everything else straightforward with plain language offers, responsible gaming features, and jackpots that earn the triple U.”

Kassuuu aims to stand out by weaving local culture into every detail. The entire site is in Finnish, paired with humor and story-driven weekly promotions that introduce recurring characters like Eetu, Sami, Rane, and Otto. These characters set the rhythm for offers and give players a sense of continuity.

Beyond the fun branding, High Roller has put emphasis on creating a safe and trusted environment. Kassuuu will feature clear rules, transparent bonus terms, visible play limits, and quick access to support services.

Payment options are also designed with local players in mind, using secure and familiar methods already popular in Finland. For VIPs and loyal players, the casino positions itself as “everyday luxury,” offering rewards that mix exclusivity with approachability.

For High Roller Technologies, this is more than just a new brand. It’s part of a broader strategy to localize its offerings. By focusing on clarity, humor, and responsibility, the company hopes to build long-term trust with Finnish players.

“Launching Kassuuu is an important milestone in High Roller’s commitment to providing localized entertainment experiences. We’re excited to bring a brand to Finland that not only reflects the local culture and humor, but also builds lasting trust with our valued customers,” Nunes added.

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