Virgin Hotels Las Vegas Names William Hill as New Sportsbook Partner

Virgin Hotels Las Vegas is reshaping its sports betting experience with the arrival of William Hill as its new sportsbook operator. The partnership will bring more betting kiosks across the property and a stronger lineup of retail and mobile wagering options.

Good to know

• William Hill sportsbook will soon be integrated throughout Virgin Hotels Las Vegas.
• Guests can now register for the William Hill Nevada app and handle cash transactions on-site.
• Virgin Hotels Las Vegas appointed John Fechik as SVP of Casino Marketing earlier this year.

Cliff Atkinson, President of Virgin Hotels Las Vegas, called the deal a perfect fit for the property. He said:

“We couldn’t be more excited to partner with William Hill to elevate our sportsbook experience. William Hill is the right strategic partner for us given its track record of providing an unmatched retail and mobile sports betting experience in Nevada. This transition allows us to redefine our sportsbook and align it more closely with the dynamic energy and innovation synonymous with our resort.”

For William Hill, the partnership extends its already deep ties to Nevada and professional sports. The brand is the Official Sports Betting partner of the NFL and NHL, and it also holds deals with the Vegas Golden Knights and Las Vegas Raiders.

Dan Shapiro, SVP and Chief Development Officer at William Hill, highlighted the benefits for visitors:

“We are grateful to partner with Virgin Hotels Las Vegas and launch a William Hill Sportsbook at the property. Our sports betting product offering in Nevada stands apart and will help attract new guests to the property as we work closely with the Virgin team. For the first time, Virgin Hotels Las Vegas guests will be able to sign up for mobile sports betting via the William Hill Nevada app and make cash transactions on-site, delivering a seamless experience.”

William Hill is part of Caesars Digital, following Caesars Entertainment’s $4 billion acquisition of the sportsbook in April 2021. For Virgin Hotels Las Vegas, the move comes alongside leadership changes, including the March appointment of John Fechik as SVP of Casino Marketing to spearhead new growth strategies.

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