Pragmatic Play Expands Reach in Latin America Through ApuestasX

Pragmatic Play has taken another step to strengthen its presence in Latin America, teaming up with regional operator ApuestasX to deliver a wide range of gaming content.

Good to know

• ApuestasX players now gain access to Pragmatic Play’s slots, live casino titles, and virtual sports.
• Popular releases like Gates of Olympus and the Joker’s Jewels series headline the portfolio.
• The deal deepens Pragmatic Play’s strategy of tailoring content for Latin American audiences.

Under the agreement, ApuestasX can now roll out Pragmatic Play’s full multi-product library. That includes fan-favorite slot games, live dealer experiences such as Bet Behind Pro Blackjack, and the supplier’s complete collection of virtual sports.

This combination ensures ApuestasX players enjoy a broader multi-vertical gaming experience, while giving the operator a stronger edge in attracting and retaining customers.

Juan Barbuzano, COO of ApuestasX, welcomed the deal as a turning point for the company:

“Partnering with Pragmatic Play marks an important milestone for ApuestasX as we aim to deliver a best-in-class gaming experience to our players. Gaining access to its acclaimed slots, live casino, and virtual sports content will enable us to differentiate our offering and expand our presence in the Latin American market. We are excited about what lies ahead and confident that this collaboration will bring exceptional value to our customers.”

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