New Crypto Betting Platform Gamblr Chooses Altenar

Altenar has teamed up with a crypto-focused sportsbook platform aiming to offer something different in the online betting market. The deal involves Gamblr Gaming Ltd, a relatively new player that targets VIP clients and leans heavily into cryptocurrency. By selecting Altenar as its sportsbook provider, Gamblr is betting on a system known for flexibility, tech-driven features, and operator control.

Good to know

• Gamblr operates with a license from Gaming Control Anjouan.
• Altenar offers features like Bet Mentor and Bet Insights as part of the package.
• The platform targets high-end users and crypto bettors.

Gamblr Gaming Ltd has secured Altenar’s fully-managed sportsbook solution in its effort to expand its presence in crypto-based sports betting. The system includes advanced tools like Bet Mentor and Bet Insights, which are designed to improve how users interact with the platform.

Gamblr describes its product as tailored for VIP clients, positioning itself as a premium betting destination for cryptocurrency users. The operator is licensed under Gaming Control Anjouan, which oversees a growing number of offshore digital gaming services.

Jason Ryan, Director of Sportsbook at Gamblr, called the decision to go with Altenar a crucial one. He said, “Choosing a sportsbook provider is a decision which can make or break a new-to-market brand, which is why we are delighted to have partnered with Altenar. The level of control and customisation that Altenar allows its operators to have is refreshing and sets them apart from other B2B providers in the industry.”

Altenar sees potential in the project as well. Matthew Ferrara, Sales Manager at Altenar, highlighted the role of Gamblr’s leadership in making the most of the platform. “Working with Gamblr and Jason personally is a project we are very excited for. Jason has great industry experience and is very hands on, which will help him get the most out of the Altenar sportsbook.”

Ferrara added that Gamblr would benefit from Altenar’s risk management tools and marketing capabilities, which allow for regional customisation and audience segmentation.

Altenar has built its reputation by powering both startups and established operators with its sportsbook technology. The company continues to expand its reach by supporting innovative platforms like Gamblr, especially those that aim to challenge the traditional mold in online betting.

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