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The Social and Promotional Games Association (SPGA) has revised its stance on sweepstakes games in New York after recent discussions with state officials. Rather than a unified approach, the association announced that each member would pursue “the most appropriate path forward based on individual legal guidance and strategic priorities.”
This decision highlights the industry’s dedication to fostering collaboration and achieving regulatory clarity. The SPGA reiterated its belief in productive dialogue to navigate evolving regulations around sweepstakes-based promotional games.
Commitment to Constructive Engagement
An SPGA spokesperson emphasized the importance of communication between digital entertainment companies and regulators. “Innovation in digital entertainment often requires a constructive and informed dialogue with lawmakers and policymakers,” they stated. “We saw that dynamic with fantasy sports, and we believe the same approach will help shape smart policy around sweepstakes promotions.”
The spokesperson also pointed out the broader implications of social sweepstakes regulations. “We know New York officials recognize the need to get this right because any decisions about social sweepstakes could have broader implications — not only for promotions by companies like Starbucks and Marriott, but also for any mobile game where consumers spend money, from Candy Crush and Coin Master to Clash of Clans and Monopoly Go.”
The SPGA referred to it as “a clear signal that these games are legal” in New York, citing Senate Bill 5935. The group contended that discussions about outlawing sweepstakes games would be superfluous if they were already illegal.
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The SPGA cited studies conducted by Eilers & Krejcik Gaming (EKG) in Michigan to bolster its position. According to the report, in the state’s gaming business, “social sweepstakes sites do not compete with or negatively impact traditional real-money online casinos.” The SPGA claims that this proves that a particular audience with particular incentives is drawn to sweepstakes games.
The SPGA is steadfast in its commitment to communication and will keep collaborating with authorities while defending the rights of players of sweepstakes games nationwide.
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