The Responsible Online Gaming Association (ROGA), in collaboration with Epic Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC), has introduced the Know Your Play campaign. This initiative focuses on educating college students about responsible gambling, mental health, and financial literacy through digital tools, videos, and on-campus workshops.
Know Your Play targets college-aged individuals by providing accessible educational resources that emphasize responsible gambling habits. The campaign covers topics such as randomness in gaming, deposit limits, and impulse control, while also debunking common gambling myths, particularly regarding the illusion of control in sports betting.
Alongside digital learning materials, select universities will offer in-person workshops and interactive sessions to reinforce these lessons. The goal is to equip students with essential decision-making skills that promote healthy gaming habits and financial responsibility.
Dr. Jennifer Shatley, Executive Director of ROGA, highlighted the importance of this initiative: “College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money.”
Industry Leaders Support the Initiative
The campaign brings together industry experts to address gambling-related risks and financial decision-making among students.
Teresa Fiore, SVP of Partnerships at Epic Global Solutions, explained the approach: “By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking.”
Daniel Umfleet, CEO of Kindbridge Group, emphasized the mental health aspect: “College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years.”
Sarah McCarthy, CEO of RGC, underscored the importance of prevention efforts: “College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative… By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm.”
By incorporating financial literacy and responsible gambling education, the Know Your Play campaign helps students develop healthy habits that extend beyond college life. With strong industry support, this initiative aims to create lasting positive change in how young adults engage with gambling.
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