North Star Network has acquired Bojoko, a well-known iGaming affiliate, as part of its plan to grow in the online casino sector. The deal, finalized on February 14, includes all Bojoko assets and positions the company for further expansion in the industry.
Bojoko, which launched in 2017, has become a key resource for online casino players, offering insights into casino, bingo, and sports betting markets. It has built a strong presence in the UK and Canada, helping users navigate the evolving online gambling landscape.
The acquisition gives North Star Network an immediate entry into the casino space. The deal structure includes both upfront and earnout payments, valued at 3.0-4.5 times Bojoko’s projected 2025 EBITDA, depending on its future performance.
Julien Josset, co-founder and CEO of North Star Network, expressed confidence in the partnership, stating, “We are thrilled to welcome Bojoko into the North Star Network. Bojoko has built an excellent reputation in the industry for its user-driven approach, commitment to true quality, and innovative platform.” He also noted that Bojoko’s expertise in the casino sector aligns with North Star Network’s strategy for expansion.
Bojoko’s co-founder and CEO, Joonas Karhu, will continue leading the brand under its new ownership. He sees this as an opportunity to expand Bojoko’s reach, saying, “Since day one, our goal has been to empower players with expert insights and easy tools that allow them to make informed choices. With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide.”
Bojoko will now have more resources to grow its influence in existing and new markets. North Star Network, known for its digital sports media reach, is making a clear move into the online casino industry with this acquisition.
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