In its first foray into the free-to-play and sweepstakes sector, Digital Sports Tech (DST) has teamed up with Rebet to launch its bet builder product in the United States. Through this partnership, American users’ sports betting options are increased as DST’s well-liked Player Props and Bet Builder products are added to Rebet’s platform. Additionally, Rebet’s Prop City, a special sweepstakes feature that gives sports fans exciting chances to win prizes, will be powered by DST.
Revolutionizing US Sports Betting with DST’s Bet Builder
Ari Lewski, Executive Director at DST, expressed excitement about the partnership and highlighted its perfect timing. “We’re incredibly excited to bring our Bet Builder product and solution to the US market with a free-to-play operator, especially at a time when player props and same-game parlays have become two of the most popular betting segments in the country,” Lewski said. He praised Rebet as an “innovative, high-energy company with bold plans to take the US sweepstakes segment by storm,” adding that DST’s solutions will empower Rebet’s growth and engagement in this competitive space.
Rebet’s approach reflects its determination to carve a niche in the expanding free-to-play market. Since launching its social sportsbook in 47 states in March, Rebet has attracted attention by offering fixed odds betting lines, particularly for major events like the NBA playoffs. This focus on high-demand features aligns well with DST’s Player Props and Bet Builder offerings, creating a strategic advantage for Rebet.
Rebet CEO Carson Hubbard emphasized the importance of partnering with DST, calling it “a no-brainer.” He explained, “To compete in the US free-to-play market, we need a top-tier player props and same-game parlay (SGP) offering, and DST’s proven SGP solution, fast integration, and unrivalled coverage of player prop markets gives us the competitive edge we need.”
The US sweepstakes market continues to grow, with regulatory conversations bringing added attention to the industry. In September, major US gambling stakeholders established the Social and Promotional Gaming Association (SGPA) to promote responsible practices. The topic also came up during an online Tribal gaming webinar, where California regulators discussed the need for clear guidelines on gray market sweepstakes operations, which can exploit legal ambiguities.
As DST and Rebet move forward, their partnership could set a standard for free-to-play sports betting solutions in the US, enhancing engagement and ensuring compliance in this burgeoning market.
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