Devilfish Poker Establishes Advisory Board to Fuel Growth in Social Gaming

The advisory board of Devilfish Poker, which is well-known for its cutting-edge free-to-play social community poker game, has been formed, and iGaming marketing specialist Mark McGuinness has been named as a prominent member. The company’s growth and expansion inside the quickly changing social poker, casino, and free-to-play industries are the goals of this calculated move.

A Promising Market Landscape

The social gaming market is currently valued at approximately $8 billion, with projections indicating an annual growth rate exceeding 8%. Devilfish Poker seeks to capitalize on this trend by enhancing its offerings and reaching a broader audience. JJ Williams, Co-Founder of W3 Marketing Ltd and Devilfish Poker, emphasized the importance of this development: “We have been continuing the legacy and rich history in the online poker space via its association with the late David A “Devilfish” Ulliott, a WSOP poker hall of famer.”

In recent years, social poker and free-to-play formats have gained traction, particularly among younger players who are eager to engage in community-oriented gaming experiences. This demographic is keen on incorporating modern Web3 elements such as avatars, skins, traits, and non-fungible tokens (NFTs), all contributing to the appeal of digital ownership.

Devilfish Poker has successfully cultivated a dedicated community of next-generation poker enthusiasts across various social media platforms, including Discord. With a solid foundation in place, the creation of an advisory board represents the next critical phase of growth. Mark McGuinness will spearhead the company’s digital marketing strategies and collaborative initiatives.

Reflecting on his new role, McGuinness remarked, “Firstly, Devilfish Poker has a great origin story within online Poker history, with the late Dave Ulliott, who is sadly missed. This is part of his continued legacy and the next chapter in one of the world’s oldest games.” He added, “JJ and his team have created and built, from the ground-up, a community and rebooted the game franchise and experience for today’s digital players who have grown up with social media, crypto, gamification, and digital asset ownership.”

McGuinness’s mission is clear: to expand the social free-to-play community while also appealing to existing poker audiences and broader gaming sectors. He aims for Devilfish Poker to become a leading name in the social poker, casino, and sweepstakes industries.

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