Legendz.com, a new social casino and sportsbook platform, is set to officially launch in October this year. The platform was co-founded by industry veterans Henrik Persson Ekdahl, Mikael Harstad, and George Westin, who were also behind successful ventures like Betsafe and Hero Gaming.
A New Player in the US Social Gaming Market
Henrik Persson Ekdahl expressed enthusiasm about entering the US social gaming space. “We are super excited to launch Legendz.com and, for the first time, enter the US consumer social gaming market,” he stated. The team designed the platform from scratch, allowing for innovative and original product development.
Legendz.com plans to kick off with an array of partnerships, brand ambassadors, and an advertising push featuring radio and digital commercials across the US. The platform will operate under a social and promotional sweepstakes model, allowing it to enter at least 43 states from day one. “We expect substantial revenue from day one,” Ekdahl added, highlighting the platform’s anticipated strong performance.
To lead the platform, Legendz.com has recruited experienced professionals from the gaming industry. Notable hires include Josh Margolis from PrizePicks and Charlie McMaw and Adam Weiner, both previously from High Five Games. The company’s offices are spread across Marbella, Los Angeles, Tampa, and Cape Town.
Legendz.com promises to deliver a “cutting-edge” and “free-to-play” gaming experience that blends technology with innovative gameplay. Ekdahl emphasized the strength of their team, saying, “The names of our recruitments clearly show it’s not just us who have faith that this will be an epic journey.” The company expects to expand to around 50 employees by the end of the year.
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