Stockholm-listed Betsson AB is exploring the option of issuing new senior unsecured bonds, denominated in euros, with a three-year maturity. The potential €100 million ($110.46 million) bond issuance is part of the company’s broader financial plan, which includes refinancing existing bonds and supporting corporate initiatives like mergers and acquisitions.
Betsson has appointed Swedbank AB as the Global Coordinator and Arctic Securities (AS) as the bookrunner for this potential bond offering. Beginning on September 9, 2024, these partners will engage with credit investors to gauge market conditions and interest in the proposed issuance. Should the market show favorable conditions, Betsson may swiftly proceed with a capital markets transaction.
According to the company, the proceeds from this bond will be allocated to refinancing outstanding bonds and used for general corporate purposes, including acquisition efforts to bolster its growth.
Bond Repurchase and Refinancing Plan
In addition to the potential bond issuance, Betsson has launched a repurchase offer for its €100 million senior unsecured bonds, which are due in June 2025. Bondholders are invited to sell their bonds at a price of 103.25% of the nominal value, plus any accrued interest. The settlement of these repurchases is expected to take place around September 19, 2024.
Betsson further announced that if the bond issuance goes forward, the company may exercise a call option for early redemption of any remaining bonds, using the same 103.25% redemption price. This refinancing strategy reflects Betsson’s focus on sustainable growth, even as it navigates a challenging macroeconomic environment.
This financial restructuring follows Betsson’s decision to exit the competitive U.S. market. With regulatory hurdles and intense competition making the U.S. less viable, Betsson is shifting its attention to other parts of the Americas. The company plans to continue its operations in Ontario under its Betsafe brand and recently launched in Peru in early 2024. Additionally, Betsson is applying for a license in Brazil, where the government is moving closer to regulating online sports betting.
“We have the ambition to grow faster than the market, organically and through acquisitions,” Betsson stated, emphasizing its commitment to profitable and sustainable growth.
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