Rush Street Interactive (RSI) has unveiled significant updates to its iRush Rewards Loyalty Program, aiming to streamline how players earn and redeem points. This enhancement reflects RSI’s commitment to improving user experience across its brands, including BetRivers, PlaySugarHouse, and RushBet.
The revamped loyalty program introduces a tiered system designed to simplify point accumulation. Players can now progress through three distinct levels: Gold, Platinum, and Black. This new structure allows users to earn Loyalty Points, Bonus Store Points, and Tier Points more efficiently. RSI’s CEO, Richard Schwartz, emphasized the importance of player feedback in shaping these changes. “As a player-first operator, we listened to our players’ feedback and made improvements. Since RSI’s inception, we’ve prioritized player retention,” Schwartz noted.
The updated program reflects RSI’s rapid expansion and its dedication to enhancing player benefits. Schwartz added, “With our extremely fast growth in new customers over the past few years, it was imperative we continue to invest in new player benefits and creative ways to add value to our player experience, reaffirming our philosophy to always put players first.”
Improving Player Experience with New Features
The enhanced iRush Rewards system is designed to offer a more engaging experience for loyal users. By adopting a tiered approach, RSI aims to provide more meaningful rewards and incentives. Schwartz further explained, “We always look for new ways to continually enhance our loyal players’ experience. The improvements to the multifaceted iRush Rewards Loyalty Program take our loyalty program to the next level, creating what we believe is improving on what we already considered to be the best in the industry.”
RSI operates across North America and Latin America, offering online casino games and sports betting in several U.S. states, Canada, Colombia, and Mexico. The company’s focus on refining its loyalty program underscores its commitment to delivering exceptional value to its players.
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