During its third oral evidence session, the Department for Digital, Culture, Media, and Sport (DCMS) select committee’s inquiry into gaming reform took an interesting turn. While discussing the gambling reform process, eminent academics and specialists warned against industry influence in policymaking.
The investigation, which began in December of the previous year, gathered testimony from a number of notable experts in order to get useful insights into the gaming reform process. As part of its investigation of DCMS and its affiliated entities, the 11-member select committee interviewed witnesses to learn their thoughts on the gaming white paper, which was released in April.
The evidence presented to the committee showcased a mix of viewpoints, but certain themes resonated across testimonies. Witnesses expressed frustration at the protracted reform process, skepticism regarding the government’s capacity to deliver on its promises, and a strong warning to keep industry influences at bay during policymaking.
Dr. James Noyes, a renowned writer and policy advisor, described the white paper as a “symbolic step towards achieving reform.” However, he also pointed out significant shortcomings in its contents. This sentiment was shared by the other two witnesses on the panel, Professor Heather Wardle from Glasgow University, and Dr. Matthew Gaskell, clinical lead for the NHS Northern Gambling Service.
While acknowledging the white paper’s modest success, witnesses pointed to promotion, marketing, and sponsorship as areas where more extensive efforts should have been made.
Dr. Gaskell noted that the advertising and marketing suggestions were insufficient. He used the voluntary gambling logo shirt ban during live Premier League football matches as an example, saying that, according to current data, it would only address 5% of gambling logos.
Professor Wardle shared these comments, stating that the recommendations were inconsistent with existing evidence supporting the need for action on advertising and marketing.
The witnesses emphasized the need of keeping industry influences out of the policymaking process. As the journey toward gaming reform continues, officials have been advised to emphasize consumer well-being and safety by avoiding undue influence from the gambling industry.
The insights supplied by eminent scholars and specialists will likely shape the course of gambling reform in the UK as the investigation progresses. Balancing hopes for substantial reform, the role of advertising and marketing, and avoiding business influence will be critical issues for legislators as they negotiate the route ahead.
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