BC Game Renews Global Ambassador Partnership With Colby Covington

Colby “Chaos” Covington has returned to BC Game as a global brand ambassador, renewing a partnership that began in 2024.

Good To Know

• Covington is a former interim UFC champion.
• Ali “Ako” Muhanned has named his first ambassador as BC Game CEO.
• The partnership includes digital campaigns and interactive fan activities.

Fans can expect sports entertainment content and online campaigns featuring Covington across the international online casino and sports betting platform. The collaboration will target audiences across gaming and combat sports.

Covington first represented BC Game during his UFC career. His return comes as he builds his presence in grappling and freestyle wrestling, including appearances in Real American Freestyle.

BC Game CEO Explains Covington Partnership

Ako pointed to the fighter beyond his public profile when explaining the appointment.

“I am happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle,” said Ako.

“He is a hard working person and that is important to me at BC Game. Famous, but most importantly, hard working people that are easy to work with.”

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