Octoplay Prepares Four New Entain Market Launches

Octoplay will deepen its Entain partnership with launches in Alberta, Spain, Brazil, Italy and Greece, taking the number of shared regulated markets to ten.

Good to know

• Octoplay now holds access to 17 licensed markets.
• BetMGM introduced Octoplay content in Michigan and New Jersey.
• Alberta will become the next joint launch after Octoplay secured a provincial licence.

Entain Deal Moves Beyond Standard Distribution

Entain first added Octoplay content in the UK when the studio had only a small licence base. Less than a year later, the relationship covers Belgium, Canada, Croatia, Denmark, Georgia and Ontario, with four more national markets in preparation.

North America became a key part of that rollout. BetMGM, the joint venture involving Entain, became the first operator to carry Octoplay games in Michigan and New Jersey. The same launch model will now apply in Alberta, where Octoplay plans to go live with Entain on the opening day of the regulated market.

The companies have also built products together rather than relying only on standard game integrations. Jackpot Blitz combines Octoplay jackpot technology with player data and commercial input from Entain. The product now runs across the wider Entain brand network.

Exclusive content forms another part of the deal. Octoplay delivered four custom projects for Entain during 2025, including a Coral branded game and an Elvis Presley title released exclusively through BetMGM in the US. Two more projects remain in development.

Ralitsa Georgieva, CEO at Octoplay, said:

“Our story with Entain is not a typical supplier-operator relationship. They backed us early, opened markets we couldn’t have entered alone, and trusted us to build products that sit at the heart of their content strategy. From Jackpot Blitz to Elvis, every project has been a genuine partnership. We are now focused on bringing this momentum into Spain, Brazil, Italy, and Greece — and we’re only getting started.”

Obdulio Bacarese, Global Gaming Director at Entain, said:

“What sets Octoplay apart is the combination of creative ambition and the operational speed to deliver against it. We identified them as a studio with exceptional potential, and what we’ve seen since — the rapid multi-market scaling, Jackpot Blitz, four bespoke exclusives, the Elvis launch in the US — has confirmed that judgment. Octoplay has earned its place as a strategic content partner for this group.”

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