Midnite Extends Southampton Training Kit Partnership Into 2026/2027 Season

Midnite will stay with Southampton FC for another season after renewing its role as Official Training Kit partner for the 2026/27 campaign.

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Good to know

• Midnite will continue as Southampton Official Training Kit partner for a second straight season.
• A new fan promotion called 2UP replaces the previous Brace Yourself campaign.
• The 2UP prize pot starts at £1,000 and grows by another £1,000 after each home league game if nobody wins.

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Midnite Expands Fan Rewards At Southampton

Rather than simply extending the sponsorship, Midnite has refreshed its supporter activation plans with the launch of 2UP, a new matchday competition built around Southampton home league matches.

Under the new format, one supporter will win the jackpot whenever Southampton take a two-goal lead at St Marys in a home league fixture. If the prize is not won, another £1,000 rolls into the pot ahead of the next home league game.

The idea follows a trend from last season. Southampton held a two-goal home advantage six times during the 2025/26 campaign, giving Midnite confidence to build a promotion around that scenario.

Midnite replaces the earlier Brace Yourself campaign, where supporters won cash prizes whenever a Southampton player scored twice in a home league match. One of the biggest payouts came after Taylor Harwood-Bellis scored twice last November, earning one fan £8,000.

Partnership Builds Beyond Shirt Branding

Midnite used the first year of the partnership to focus heavily on supporter engagement instead of limiting the deal to branding.

During the 2025/26 season, the company funded luxury away travel through the Midnite Express, helped commission a commemorative tifo celebrating 50 years since Southampton FA Cup success, and continued to offer hospitality experiences through the Ticket Treats campaign.

Greg Baker, Chief Revenue Officer of Southampton Football Club, said:

“We’re delighted to continue our partnership with Midnite after a successful first season together.

“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.

“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”

Andrew Mook, Midnite Head of Brand Marketing, added:

“We’re excited to be Southampton’s Official Training Kit partner for a second year.

“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.

“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.

“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”

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