Bragg Gaming Announces Drayton Acquisition To Grow US Reach

Bragg Gaming Group has agreed to buy Drayton International in a share based deal that would add game studios, technology platforms, and access to the advance deposit wagering market in the US.

Good to Know

• Bragg will issue 4.5 million common shares at $2.00 each for 100% of Drayton International.
• Drayton brings five gaming studios and three technology and distribution platforms.
• Matt Davey will become non-executive chairman of Bragg after closing.

The Toronto-listed iGaming supplier expects to complete the transaction in Q3 2026, subject to final agreements. Bragg announced the term sheet on Thursday and framed the deal as part of a sharper focus on proprietary game content, data, and player experience.

Drayton brings stakes in Boomerang at 54.5%, Dream Streak at 48.5%, Rise Gaming at 54%, Hit Squad at 37.5%, and Neotopia at 24%. It also owns or controls Arc Gaming, Vision PlAI, and 3 Shores.

ADW Access Gives Bragg A Wider US Route

The deal could change the US path for Bragg. Traditional online slots remain legal in only seven states, but Bragg said Arc Gaming and its exclusive aggregator relationship with the BetMakers tote platform could open ADW access in more than 30 US states.

That would give Bragg a larger addressable US base without relying only on online casino legislation. The company also pointed to its remote games server technology as a way to adapt to different regulatory setups.

Bragg Technology Group CEO Matevž Mazij said:

“The acquisition of Drayton represents a highly strategic step forward for Bragg as we continue to expand our global footprint and invest in proprietary IP and technology.”

He added that the “transaction will mark our first entry into the emerging ADW space.”

The acquisition follows a cost reset at Bragg. The company cut about 12% of its global workforce as part of a wider restructuring plan. Bragg said the plan would cost around €1 million, or $1.2 million, in Q1 2026, while helping deliver total savings of €4.5 million together with other changes.

Matt Davey adds another layer to the deal. He founded and chaired Tekkorp Capital, built NYX Gaming before its sale to Scientific Games for about $631 million, and currently serves as President of BetMakers. Talks over a Tabcorp acquisition of BetMakers ended in February.

Davey bought one million Bragg shares privately earlier in 2026 and may own around 10% of Bragg after the acquisition closes. He said:

“Bragg has built a strong foundation as a global B2B iGaming supplier and its planned acquisition of Drayton adds a highly complementary set of assets across games, technology and distribution that accelerate its new push to focus on being a data-rich, content-first, user experience-obsessed organisation.”

Current Bragg chair Holly Gagnon backed the chair change and said:

“Matt is a gaming industry luminary. I am confident that I will be passing the chair’s torch into the right hands.”

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