LCKY Group Buys RoyalCasino To Grow In Denmark

LCKY Group has agreed to buy RoyalCasino, adding a Denmark-only online casino brand to a portfolio already built around regulated markets.

Good to Know

• RoyalCasino operates only in the regulated Danish online casino market.
• LCKY Group expects the deal to add 18–20% to revenue and 29–31% to EBITDA.
• losing is expected in the second half of 2026, pending regulatory approvals.

RoyalCasino Deal Gives LCKY More Danish Scale

LCKY Group is adding RoyalCasino to its casino portfolio in a deal aimed at strengthening its position in Denmark.

The company said Thursday that the acquisition should lift group revenue by 18–20% on an immediate, pro-forma basis. EBITDA is expected to rise by 29–31%, giving LCKY a larger and more profitable base in a regulated European market.

RoyalCasino will sit alongside LuckyCasino, HappyCasino, FlaxCasino, Vera&John, and OneCasino as part of LCKY Group.

Richard Brown, CEO of LCKY Group, said:

“This is a highly strategic and financially compelling acquisition for LCKY Group. RoyalCasino brings both strong market presence and high-quality earnings in Denmark, a market that aligns closely with our focus on regulated, sustainable growth”

Denmark gives the deal most of its value. The market has strict oversight, a mature operator base, and steady online casino demand. Gambling revenue in Denmark reached DKK714 million in August, up 25.1% year-on-year.

For LCKY, RoyalCasino also increases the share of revenue tied to regulated markets. That fits the wider group strategy, which has focused on licensed casino operations rather than broad unregulated reach.

Brown added:

“The transaction enhances our scale, strengthens our competitive position, and provides clear opportunities to drive synergies and long-term value creation. We look forward to working closely with the RoyalCasino team to realise these opportunities.”

RoyalCasino CEO Per Petersen framed the deal around local knowledge and a larger operating platform.

He said:

“Our industry is characterised by high levels of innovation and competition, and here we see the combination of RoyalCasino’s local expertise and LCKY’s international scale and iGaming pedigree as an excellent recipe for shared success.

“We look forward to introducing LCKY to our Danish customer base.”

The deal still needs customary regulatory approvals. LCKY expects closing in the second half of 2026. Partis advised RoyalCasino on the transaction. The companies did not disclose the purchase price or financing terms.

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