Optimove Report Shows USD726 Deposit Average in March 2026

Optimove says March 2026 brought a rebound in US online gaming after a softer run through late 2025 and early 2026. Spend rose across deposits, casino, and sports betting, but retention weakened and global markets still showed steadier player habits.

Good to Know

• US average deposit amount climbed from $611 to $726 in March 2026.
• US average sports betting amount jumped 27.3% month over month to $937.
• US retention fell to 64%, while the global rate rose to 74%.

March Lifted US Spend but Global Markets Stayed Steadier

The Optimove US Gaming Pulse Report compared the United States with global online gaming data from March 2025 to March 2026. The sample covered a 12 month average of 3.2 million active players per month in the US and 21 million globally.

March stood out as a recovery month for the US. Deposit levels, casino betting, sports betting, bettor growth, and activity days all turned higher. March Madness looks like the clearest driver behind that lift, especially on the sports side.

US players still spent far more than the global average. In March, the average monthly deposit amount in the US reached $726, up 18.8% from $611 in February. The global figure barely changed, inching from $233 to $236. Across the full 12 month period, the trailing average came to $587 in the US and $229 globally.

Casino spend also turned up after sliding for months. US average monthly casino betting rose from $5,903 in February to $6,663 in March. Even with that gain, the 12 month US average sat higher at $7,252, which shows how far the market had fallen from earlier levels. Global casino betting was far flatter, rising from $1,329 to $1,346, with a 12 month average of $1,385.

Player growth told a less flattering story for the US market. Casino bettor growth improved from 66% in February to 75% in March, but remained well below the global reading of 105%. The 12 month averages came to 82% in the US and 108% globally. In other words, US casino value stayed strong, but player base growth lagged.

Sports betting posted the sharpest month to month jump. US average monthly sports betting climbed from $736 in February to $937 in March, up 27.3%. The global average slipped slightly from $425 to $422. Over 12 months, the US still held the edge at $923 versus $407 globally.

Sports bettor growth followed the same pattern. The US improved from 64% in February to 81% in March, while the global figure stayed at 107%. Even after the rebound, the US remained below baseline and below the global market.

Activity levels also favored global markets. US players averaged 7.9 activity days in March, up from 6.8 in February. Global players rose from 8.8 to 9.4 days. Over the full period, the US averaged 7.9 days and the global market 9.1. That supports one of the main points in the report: US players wager more money, but global players show up more often.

Retention was the weak spot. US active customer retention dropped from 67% in February to 64% in March. Global retention improved from 72% to 74%. Over 12 months, average retention reached 68% in the US and 71% globally. So while US spend recovered in March, loyalty did not keep pace.

The report frames the US market as higher value but less stable. Players in the US deposit and bet more, yet the global market posts better consistency in activity, growth, and retention. March improved the mood in the US, but the gap in player stickiness remains open.

FAQ

What did Optimove say about US online gaming in March 2026?

Optimove said March was a recovery month for the US, with higher deposits, higher betting amounts, and better player activity.

How much did US average deposits reach in March 2026?

The US average monthly deposit amount reached $726, up from $611 in February.

How high did US sports betting average in March 2026?

US average monthly sports betting rose to $937 in March from $736 in February.

Did retention improve in the US market?

No. US active customer retention fell from 67% in February to 64% in March.

How did global players compare with US players on activity days?

Global players averaged 9.4 activity days in March, while US players averaged 7.9 days.

What was the main gap between the US and global markets?

The US produced higher player value, but the global market showed stronger consistency in activity, growth, and retention.

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