BetMGM Player Lands Over R9 Million Through PrizeFlex

PrizeFlex has recorded its first major jackpot win in Brazil, marking a milestone moment for the player engagement tool following its rollout with BetMGM in 2025.

Good to Know

• A BetMGM player in Brazil won more than R$9.3 million through PrizeFlex.
• Win represents the first major jackpot since the solution entered the Brazilian market.
• Platform continues expanding across regulated jurisdictions with additional showcases planned for 2026.

The winning player claimed prizes totaling R$9.363.768,85, equivalent to about £1.3 million. Result marks an early validation of the system in Brazil, where regulated online gaming launched recently and operators are focusing heavily on engagement tools tied to compliance driven environments.

The milestone followed a presentation of the technology at ICE Barcelona 2026, with further demonstrations scheduled throughout the year as part of ongoing international rollout efforts.

Daniel Kevan, Head of Business Development at PrizeFlex, said:

“PrizeFlex has seen massive growth over the last year and seeing our first major jackpot winner crowned in Brazil is a momentous occasion. Players love to see big jackpots drop and we’re excited that PrizeFlex can be part of the buzz and excitement that comes with it. This also marks a massive milestone for the brand itself as we continue to grow throughout 2026 and beyond. To see a massive jackpot winner crowned through us will put plenty more eyes on the legitimacy of PrizeFlex as a market-leading player retention tool and have a massive impact on our future expansion across the regulated casino landscape.”

The Brazil deployment operates through collaboration with Push Gaming, which powers the underlying system. Structure allows operators to apply the feature across a wide range of titles rather than limiting participation to a single game or studio.

Andre Sapuca, Product Manager at BetMGM, said:

“Jackpots are powerful engagement drivers, but they must be built on transparency and resilience. Our collaboration with Push Gaming allows us to operate a proprietary engine with full visibility and control, ensuring uptime, scalability, and compliance with Brazil’s regulatory framework. It’s a critical investment in player trust and sustainable growth.”

PrizeFlex positions itself as a customizable engagement layer rather than a traditional jackpot mechanic. System functions across thousands of games supplied by hundreds of providers, enabling operators to integrate pooled prize mechanics without redesigning individual titles.

Since launch in 2025, the tool has expanded into more than eight regulated markets and recorded over 820 million contributions, reflecting steady adoption among licensed online casinos seeking retention focused features aligned with local compliance standards.

FAQ

What is PrizeFlex?

A player retention system powered by Push Gaming that adds pooled jackpot style mechanics across multiple casino games.

How large was the Brazil jackpot win?

The player received more than R$9.3 million in prizes.

Which operator launched PrizeFlex in Brazil?

BetMGM introduced the solution to the market in 2025.

Does the system work on a single game?

No. It is game agnostic and can be applied across thousands of titles from various providers.

How widely has PrizeFlex expanded so far?

The tool is active in more than eight regulated markets and continues to scale globally.

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