Caesars Debuts First In House Slot With Ca$hline Launch

Caesars Entertainment has rolled out its first internally developed online slot, expanding its strategy around proprietary casino content and in house game production.

Good to Know

• Ca$hline marks the first original slot created by Caesars internal studio Empire Creative.
• Game debuted exclusively in New Jersey across Caesars digital platforms.
• Expansion to additional regulated markets is planned.

Caesars Comes With First Original Slot

The new three reel stepper title is now live on Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino in New Jersey. Launch represents a step toward building a portfolio of owned content alongside third party suppliers.

Distribution will extend to other jurisdictions where Caesars operates as regulatory approvals allow.

Ca$hline centers on a mechanic described as “Land It, Win It,” which lets players decide how many reels to activate before each spin. Users can wager on Reel 1 alone, Reels 1 and 2, or all three reels, shifting gameplay rhythm and risk level depending on configuration.

Additional features unlock when the full three reel setup is used. A 2x multiplier appears on the third reel, while a Reverse Respin function gives another chance after near misses. A Wheel Bonus offers outcomes such as credit prizes, jackpots, or access to the Ca$hline Feature round.

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said:

“Ca$hline is built to give players simple, meaningful choices every time they play. The team has created a streamlined, player-driven experience anchored by choice, control, and fresh mechanics that respect the classic stepper format.”

Creation of the game came from Empire Creative, Caesars internal development arm, reflecting a broader move by operators to own intellectual property and differentiate digital casino libraries.

Presentation leans into a classic aesthetic aimed at players drawn to traditional three reel machines while still allowing customization elements. Caesars positioned the title as complementary to its Signature branded table games portfolio, which includes Signature Blackjack, Signature American Roulette, and Signature Baccarat.

Scott Krell, Senior Director of Game Products and Head of Studio at Caesars Digital, said:

“By blending familiar three-reel gameplay with features like Reverse Respin and our ‘Land It, Win It’ format, we’ve created something approachable for casual players and exciting for slot enthusiasts looking for meaningful decision-making. Ca$hline shows what our studio strives to achieve: familiar gameplay elevated by thoughtful features and design clarity.”

Online casino access tied to Caesars platforms remains available to users aged 21 and over in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia through mobile and desktop channels. Integration with Caesars Rewards allows players in the United States to earn loyalty credits redeemable across company properties in North America.

FAQ

What is Ca$hline?

A three reel online slot developed internally by Caesars through its Empire Creative studio.

Where is the game available now?

Initial release is limited to Caesars platforms in New Jersey, with expansion planned for other regulated markets.

What makes the gameplay different?

Players can choose how many reels to activate, changing pacing and features through the Land It Win It format.

Does Caesars plan more proprietary games?

Launch signals a wider effort to build owned digital content alongside third party titles.

Can players earn loyalty rewards while playing?

Yes. Gameplay connects to Caesars Rewards, allowing eligible users to accumulate redeemable credits.

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