Stake Secures Exclusive Betting Role With X Games

X Games has confirmed a new global commercial agreement tied to the launch of its upcoming competition format. The deal connects the action sports brand with an online gaming operator as it prepares to roll out the X Games League.

Good to Know

• Stake becomes the exclusive online casino and sports betting partner of X Games League
• All four annual X Games League events receive global betting and streaming coverage
• The partnership launches publicly at X Games Aspen in January 2026

X Games announced a global partnership with Stake, naming the operator as the Exclusive Online Casino and Sports Betting Partner of the X Games League, known as XGL. The agreement supports the introduction of a new season-based format designed to reach a broader international audience.

The partnership links Stake gaming and wagering platforms with X Games competition content. As part of the arrangement, Stake will offer integrated wagering odds on X Games events. Those odds will be supplied by ALT Sports Data, the official betting data provider for X Games.

X Games described the agreement as a major step forward as the brand shifts toward a league-based structure. The collaboration aims to connect competitive action sports with digital betting and live streaming in a single ecosystem.

Coverage under the deal spans all four global X Games League events held each year. The first major activation arrives with Winter X Games Aspen, scheduled to stream live on Kick.com, the streaming platform operated by Stake. Broadcasts will feature real-time odds powered by ALT Sports Data.

Stake and Kick.com will also host live coverage and betting access for both the Summer and Winter X Games League Drafts. Those drafts will determine athlete placement across league events and will be available exclusively through the two platforms.

The agreement also introduces a new Athlete Ambassador Fund. That initiative will support X Games athletes as they produce co-branded and exclusive content designed for a global audience.

“Partnering with Stake is a monumental step in building the next generation of X Games. We are officially open for gaming and betting, providing our fans with the adrenaline-fueled engagement they crave,” Cherie Cohen, Chief Revenue Officer at X Games, said.

“This isn’t just a sponsorship; it’s a strategic alignment that strengthens our business as we scale the X Games League globally. With the data expertise of Alt Sports Data and the reach of Stake, we are ready to redefine the fan experience starting right here in Aspen.”

Stake leadership framed the agreement around fan interaction and content access rather than traditional sponsorship exposure.

“We’re excited to partner with X Games to explore new ways fans can engage with extreme sports. Our shared focus on innovation and entertainment makes this a natural collaboration,” Akhil Sarin, Chief Marketing Officer at Stake, added.

“By bringing Stake’s advanced gaming technology to the X Games’ global audience, we’re creating experiences that reflect the intensity and energy that define elite extreme sports competition.”

The partnership officially begins at X Games Aspen, scheduled for January 23 to 25, 2026. The Summer X Games League Draft will follow in March as the next major activation under the agreement.

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