Maine Proposes Major Fines for Sweepstakes Operators Using Dual Currency Wagering

Maine officials put fresh attention on sweepstakes platforms that run dual-currency systems, a model that has caused friction in several states. A new proposal from the Department of Public Safety sets the stage for stricter oversight and some very large fines.

Good to Know

• Dual-currency systems blend paid tokens with bonus entries that can bring real cash value.
• Operators could face fines reaching $100,000 under the proposal.
• Platforms active in Maine without licenses include Rebet, Novig, and ProphetX.

A draft bill from the Maine Department of Public Safety aims to create clear rules for sweepstakes operators using the dual-currency format, a setup that blends paid digital tokens with free-to-play bonus entries. Regulators say the model functions too close to real wagering while sitting outside the regulated market. The proposal classifies these operators as sweepstakes providers and places them under new enforcement standards.

Under the plan, any operator using this structure without approval could face penalties reaching $100,000. Regulators want a system that treats these platforms more like formal wagering outfits because many run cash-equivalent prize systems. Several other states have already moved in similar directions as interest grows in tightening controls around parallel betting channels.

The landscape in Maine shifted in late 2023 when sports wagering launched through the state tribal partnerships with DraftKings and Caesars Sportsbook. That launch also renewed debate over unregulated platforms competing with licensed operators. A separate push to add iGaming to the regulated market surfaced earlier in the year but failed to progress.

Even so, sweepstakes firms continued to operate inside the state. Rebet, Novig, and ProphetX remained visible across local audiences despite lacking formal licensing. Regulators repeatedly warned that players using these platforms take on full risk, since the state cannot intervene in disputes.

Milton Champion, director of the Maine Gambling Control Unit, did not comment directly on the new proposal. Earlier guidance from Champion, however, offered a firm reminder to stay away from the platforms in question. He said:

“We strongly encourage everyone to avoid these websites; however, patrons who choose to engage with these unlicensed platforms do so at their own risk. The Gambling Control Unit cannot provide assistance or intervention in cases of disputes regarding winnings or other account issues arising from participation in illegal iGaming.”

Lawmakers now prepare to send the proposal to the Legislature gambling committee. Co-chair Laura Supica noted her support for closing loopholes while also pointing to the need for careful rulemaking as online gaming expands.

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