Arizona Launches New Campaign To Prevent Youth Gambling

Arizona Department of Gaming and its Division of Problem Gambling have introduced a new public awareness effort called Too Young To Bet AZ. The campaign aims to reduce underage gambling by giving families and community groups clear information about risks and early warning signs. The initiative ties into a broader national program led by National Council on Problem Gambling.

Good to Know

• Campaign marks Arizona first statewide youth gambling awareness effort
• Backed by National Council on Problem Gambling national initiative
• Focus areas include social media risks, online gaming behavior and family education

State Leaders Warn That Youth Gambling Risks Are Growing

ADG Director Jackie Johnson said the rise in casual sports betting, lottery gifts and online gaming has brought many young people into contact with gambling without adults noticing:

“Youth gambling can take many forms, and it is a growing risk that families need to be aware of. This initiative helps the community understand that in Arizona, gambling is for adults 21 and older and how important it is to keep gambling products out of kids hands.

“We are proud to join this national effort led by the National Council for Problem Gambling and encourage organizations across Arizona to get involved and help protect young people from underage gambling.”

Recent observations show that many adults unintentionally introduce gambling to minors through activities that may appear harmless, such as fantasy sports play, online gaming or gifting scratch tickets during holidays.

Digital Platforms Create Easy Entry Points For Underage Gambling

According to the department, young people often encounter gambling-like features through mobile games, advertisements, loot boxes, influencer promotions and livestream content. Much of it appears entertainment-focused, which makes the risks harder for minors to recognise.

The ADG said in a statement:

“Young people today encounter gambling-like activities through mobile apps, online games, advertising and social media, often without recognizing the risks. According to NCPG, more than one in six adolescents has gambled in the past year, with many reporting their first gambling experience at age ten or younger.”

Research cited by the agency indicates that kids who engage in open conversations with adults about betting risks are far less likely to take part in underage gambling activity.

Campaign Encourages Families And Schools To Get Involved

Division of Problem Gambling Director Elise Mikkelsen said prevention depends on collaboration across households, classrooms and local communities. She said:

“Underage gambling is more common than many families realize. As prevention increasingly depends on families, schools and communities working together, this campaign provides practical tools and gives adults the information they need to recognize early signs and keep gambling where it belongs, with adults. Our team is here to help and ready to support families, schools, and youth-serving organizations across the state.”

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