{"id":9512,"date":"2025-07-19T00:20:00","date_gmt":"2025-07-19T00:20:00","guid":{"rendered":"https:\/\/casino-online-best.com\/index.php\/2025\/07\/19\/uk-vip-customer-numbers-drop-95-percent-since-2020-rule-change\/"},"modified":"2025-07-19T00:20:00","modified_gmt":"2025-07-19T00:20:00","slug":"uk-vip-customer-numbers-drop-95-percent-since-2020-rule-change","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2025\/07\/19\/uk-vip-customer-numbers-drop-95-percent-since-2020-rule-change\/","title":{"rendered":"UK VIP Customer Numbers Drop 95 Percent Since 2020 Rule Change"},"content":{"rendered":"<div>\n<p>Stricter rules on VIP betting schemes have reshaped the gambling landscape in Great Britain, with the number of high-value customers (HVCs) plummeting 95% per operator since the changes took effect in 2020.<\/p>\n<p>A new report from the UK Gambling Commission (GC) shows that the industry\u2019s VIP segment is a shadow of its former self, following tightened guidelines on how gambling operators manage and reward their highest-spending players.<\/p>\n<hr>\n<p><strong><em>Good to know<\/em><\/strong><\/p>\n<ul>\n<li><strong><em>HVCs per operator dropped from 1,925 to just 90 between 2020 and 2024.<\/em><\/strong><\/li>\n<li><strong><em>VIP schemes generated \u00a310.88 million in GGY for 2023-24, down 51% from the previous year.<\/em><\/strong><\/li>\n<li><strong><em>60% of operators still run VIP programs, similar to previous years despite tighter rules.<\/em><\/strong><\/li>\n<\/ul>\n<hr>\n<p>The 2020 changes required operators to introduce strict monitoring of betting behavior, complete enhanced background checks, and limit access to those 25 or older. Operators were also prohibited from offering incentives tied to customer losses, and all VIP programs must now be overseen by senior management.<\/p>\n<p>Before these reforms, 22 gambling firms reported 42,349 high-value customers. Between April 2023 and March 2024, just 1,616 HVCs were reported across 18 operators\u2014an average fall from 1,925 to fewer than 90 per company.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\"><br \/>\n\t\t<amp-img alt=\"7Bit Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/7BitCasino.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"7Bit Casino\" target=\"_blank\" rel=\"nofollow\">7Bit Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>177% up to 5BTC + 77 <strong>\u00a0Free Spins<\/strong>!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 177% + 77 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The drop did not coincide with a decrease in VIP scheme availability. The GC noted that 60% of operators still run VIP schemes in 2024, close to the 55% figure in 2021 and 67% in 2020.<\/p>\n<p>Financially, the shift has been dramatic. Eight companies that shared their gross gambling yield (GGY) data reported \u00a310.88 million from VIP programs in 2023-24, down from \u00a322.19 million in 2022-23. That represents a 51% decline. VIPs now account for just 3% of total GGY among the operators that took part.<\/p>\n<p>Despite the clear contraction in VIP activity, the GC said there was \u201cno clear evidence of widespread consumer concerns\u201d linked to these programs. The Commission added that the market for VIP schemes remains \u201cdepressed\u201d compared to its pre-regulation peak.<\/p>\n<p>Further changes may still come. The UK government\u2019s Gambling Act review has highlighted VIP regulation as a key area of focus, indicating that the pressure on these schemes is unlikely to ease.<\/p>\n<p>The post <a href=\"https:\/\/igaming.org\/casino-news\/uk-vip-customer-numbers-drop-95-percent-since-2020-rule-change\/\">UK VIP Customer Numbers Drop 95 Percent Since 2020 Rule Change<\/a> appeared first on <a href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stricter rules on VIP betting schemes have reshaped the gambling landscape in Great Britain, with the number of high-value customers (HVCs) plummeting 95% per operator since the changes took effect in 2020. A new report from the UK Gambling Commission (GC) shows that the industry\u2019s VIP segment is a shadow of its former self, following [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-9512","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/9512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=9512"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/9512\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=9512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=9512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=9512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}