{"id":9354,"date":"2025-06-26T07:31:21","date_gmt":"2025-06-26T07:31:21","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2025\/06\/26\/betsson-retires-betsafe-name-in-lithuania\/"},"modified":"2025-06-26T07:31:21","modified_gmt":"2025-06-26T07:31:21","slug":"betsson-retires-betsafe-name-in-lithuania","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2025\/06\/26\/betsson-retires-betsafe-name-in-lithuania\/","title":{"rendered":"Betsson Retires Betsafe Name in Lithuania"},"content":{"rendered":"<div>\n<p>Betsson Group is shaking things up in Lithuania. The company has decided to phase out the Betsafe name and operate under its main Betsson brand instead. The move is part of a broader plan to unify its presence across markets and strengthen recognition of its core identity.<\/p>\n<hr>\n<p><em><strong>Good to know<\/strong><\/em><\/p>\n<ul>\n<li><em><strong>Betsafe in Lithuania is now rebranded as Betsson.<\/strong><\/em><\/li>\n<li><em><strong>Customers will keep using their existing login credentials.<\/strong><\/em><\/li>\n<li><em><strong>Betsson is already investing in local offices and sports partnerships.<\/strong><\/em><\/li>\n<\/ul>\n<hr>\n<p>The transition marks the end of the Betsafe name in Lithuania, which had been active since 2017 after Betsson acquired TonyBet in 2016. According to Betsson, the switch allows the company to better align with its international branding strategy and simplify marketing across countries.<\/p>\n<p>While the name is changing, the user experience will remain the same. Current Betsafe customers will not need to make any adjustments\u2014login details stay unchanged, and account access remains uninterrupted.<\/p>\n<h2>Betsson Strengthens Local Roots with Global Branding Push<\/h2>\n<p>The rebrand does not mean Betsson is pulling back from Lithuania. In fact, the group is expanding its operations in the country. Last year, Betsson opened a larger office in the capital city of Vilnius, located in the Central Business District. That location now houses about 40 employees across commercial, support, and payments departments.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\"><br \/>\n\t\t<amp-img alt=\"7Bit Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/7BitCasino.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"7Bit Casino\" target=\"_blank\" rel=\"nofollow\">7Bit Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>177% up to 5BTC + 77 <strong>\u00a0Free Spins<\/strong>!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 177% + 77 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Beyond business operations, Betsson has embedded itself in Lithuania\u2019s sports scene. Betsafe has been a title sponsor of the Lithuanian Basketball League and continues to support the men\u2019s and women\u2019s national basketball teams. The brand is also a sponsor of FC \u017dalgiris, one of the country\u2019s most well-known football clubs.<\/p>\n<p>Betsson Group CEO Jesper Svensson said the decision to rebrand was a strategic one: \u201cBy aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity and continue offering the same great service that our customers know and trust.\u201d<\/p>\n<p>The post <a href=\"https:\/\/igaming.org\/casino-news\/betsson-retires-betsafe-name-in-lithuania\/\">Betsson Retires Betsafe Name in Lithuania<\/a> appeared first on <a href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Betsson Group is shaking things up in Lithuania. The company has decided to phase out the Betsafe name and operate under its main Betsson brand instead. The move is part of a broader plan to unify its presence across markets and strengthen recognition of its core identity. Good to know Betsafe in Lithuania is now [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-9354","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/9354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=9354"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/9354\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=9354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=9354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=9354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}