{"id":9304,"date":"2025-06-18T07:07:53","date_gmt":"2025-06-18T07:07:53","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2025\/06\/18\/brightstar-launches-as-new-identity-for-igt-lottery-unit\/"},"modified":"2025-06-18T07:07:53","modified_gmt":"2025-06-18T07:07:53","slug":"brightstar-launches-as-new-identity-for-igt-lottery-unit","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2025\/06\/18\/brightstar-launches-as-new-identity-for-igt-lottery-unit\/","title":{"rendered":"Brightstar Launches as New Identity for IGT Lottery Unit"},"content":{"rendered":"<div>\n<p>IGT has started a new chapter in its lottery business by rolling out a fresh brand identity. Its global lottery operations will now run under the name Brightstar Lottery. The move reflects a broader restructuring, with IGT\u2019s gaming division <a href=\"https:\/\/igaming.org\/casino-news\/apollo-gets-nevada-approval-for-igt-and-everi-merger\/\">merging<\/a> with Everi under Apollo\u2019s ownership, while Brightstar positions itself as a standalone lottery-focused company.<\/p>\n<hr>\n<p><strong><em>Good to know<\/em><\/strong><\/p>\n<ul>\n<li><strong><em>Brightstar will officially begin operating independently after the sale of IGT\u2019s Gaming and Digital business on July 1, 2025.<\/em><\/strong><\/li>\n<li><strong><em>The company will continue working with nearly 90 lotteries globally, including 26 U.S. jurisdictions.<\/em><\/strong><\/li>\n<li><strong><em>It plans to keep developing both retail and digital lottery solutions, with a focus on sustainability and innovation.<\/em><\/strong><\/li>\n<\/ul>\n<hr>\n<p>The decision to separate the lottery and gaming segments follows a model used by Scientific Games, which rebranded its gaming side as Light &#038; Wonder while keeping the lottery business unchanged. Brightstar is following a similar structure, but with a renewed brand and focus.<\/p>\n<p>Brightstar\u2019s CEO, Vince Sadusky, believes the name change highlights the company\u2019s plan to adapt to the digital age.<em> \u201cWe have a nearly 50-year history of reliability, innovation, and leadership in lottery, a bedrock from which we are launching Brightstar with a future-forward mindset of helping lottery customers around the world succeed in an environment of digital adoption, shifting player expectations, and an increasing variety of gaming choices.\u201d<\/em><\/p>\n<p>Marco Sala, Executive Chair of the Board, added, <em>\u201cBrightstar will be well-positioned to focus on driving innovation and growing the potential of the lottery business responsibly, for the entertainment of players, the success of our customers, and the support of the good causes they fund in their communities.\u201d<\/em><\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\"><br \/>\n\t\t<amp-img alt=\"7Bit Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/7BitCasino.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"7Bit Casino\" target=\"_blank\" rel=\"nofollow\">7Bit Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>177% up to 5BTC + 77 <strong>\u00a0Free Spins<\/strong>!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 177% + 77 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Services and technology to continue evolving<\/h2>\n<p>Brightstar has confirmed it will keep offering a wide range of services\u2014everything from lottery operations and systems to game development and instant ticket solutions. It also aims to strengthen its technology base and deliver insights and tools that help partners thrive across both retail and digital formats.<\/p>\n<p>The company remains a key supplier to some of the world\u2019s biggest lottery operators. With nearly 90 partnerships globally and support for 26 state-level lottery jurisdictions in the U.S., Brightstar intends to maintain its leadership while staying focused on responsible growth.<\/p>\n<p>The post <a href=\"https:\/\/igaming.org\/casino-news\/brightstar-launches-as-new-identity-for-igt-lottery-unit\/\">Brightstar Launches as New Identity for IGT Lottery Unit<\/a> appeared first on <a href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IGT has started a new chapter in its lottery business by rolling out a fresh brand identity. Its global lottery operations will now run under the name Brightstar Lottery. The move reflects a broader restructuring, with IGT\u2019s gaming division merging with Everi under Apollo\u2019s ownership, while Brightstar positions itself as a standalone lottery-focused company. Good [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-9304","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/9304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=9304"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/9304\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=9304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=9304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=9304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}