{"id":9180,"date":"2025-05-28T09:30:12","date_gmt":"2025-05-28T09:30:12","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2025\/05\/28\/playtech-leaves-german-retail-betting-with-sale-of-happybet\/"},"modified":"2025-05-28T09:30:12","modified_gmt":"2025-05-28T09:30:12","slug":"playtech-leaves-german-retail-betting-with-sale-of-happybet","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2025\/05\/28\/playtech-leaves-german-retail-betting-with-sale-of-happybet\/","title":{"rendered":"Playtech Leaves German Retail Betting with Sale of HappyBet"},"content":{"rendered":"<div>\n<p>Playtech has taken another clear step in its strategy to exit the consumer-facing gambling market. The company has finalized an agreement to sell its German sports betting brand HappyBet to NetX Betting, a subsidiary of Pferdewetten AG. The move is part of a broader plan to offload non-core businesses and concentrate on B2B operations.<\/p>\n<hr>\n<p><strong><em>Good to know<\/em><\/strong><\/p>\n<ul>\n<li><strong><em>HappyBet reported a \u20ac11.8 million EBITDA loss in 2024, despite a slight revenue increase.<\/em><\/strong><\/li>\n<li><strong><em>Pferdewetten expects over \u20ac1 million EBITDA boost from integrating the shops.<\/em><\/strong><\/li>\n<li><strong><em>The sale includes around 600 betting terminals and point-of-sale devices.<\/em><\/strong><\/li>\n<\/ul>\n<hr>\n<p><strong><a href=\"https:\/\/igaming.org\/casino\/playtech-casinos\/\">Playtech<\/a> <\/strong>has agreed to transfer control of HappyBet\u2019s German business to NetX Betting, aligning with its strategy to reduce exposure to B2C operations. The transaction provides Pferdewetten with new opportunities in the German retail betting market, allowing it to rebrand HappyBet shops under the Sportwetten.de name.<\/p>\n<p>As part of the deal, franchise partners running existing HappyBet shops can choose to continue under the new ownership. NetX Betting will handle these negotiations and seek approval from German state regulators during a formal transition phase.<\/p>\n<p>Financial losses drove the decision<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\"><br \/>\n\t\t<amp-img alt=\"7Bit Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/7BitCasino.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"7Bit Casino\" target=\"_blank\" rel=\"nofollow\">7Bit Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>177% up to 5BTC + 77 <strong>\u00a0Free Spins<\/strong>!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 177% + 77 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The sale follows a year of weak financial performance for HappyBet. Playtech\u2019s 2024 report showed an adjusted EBITDA loss of \u20ac11.8 million for the brand, even though revenue climbed slightly to \u20ac18.9 million. The cost burden outweighed gains, and Playtech had already shut down operations in Austria while warning that its German arm could face closure if no buyer was found.<\/p>\n<p>Now, with a buyer confirmed, any remaining assets not transferred to Pferdewetten will be shut down.<\/p>\n<p>Pferdewetten AG, which is listed on the Frankfurt Stock Exchange, expects to integrate a substantial portion of the HappyBet retail network within three months. According to CEO Pierre Hofer, <em>\u201cWe expect a mid-double-digit number of shops to be integrated into our network in the next three months. This corresponds to an expected additional annual turnover [\u2026] of around \u20ac7 million and a positive EBITDA contribution of over \u20ac1 million.\u201d<\/em><\/p>\n<p>The deal includes physical assets like self-service betting terminals and in-shop systems\u2014around 600 units in total. These will be absorbed into Pferdewetten\u2019s retail structure and aligned with its Sportwetten.de offering.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/katsubet-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\"><br \/>\n\t\t<amp-img alt=\"Katsubet\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/Katsubet.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/katsubet-casino\/\" title=\"Katsubet\" target=\"_blank\" rel=\"nofollow\">Katsubet<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>5BTC or 111% + 111 Free Spins!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive 111% Welcome Bonus  + 111 Free Spins<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/katsubet-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Pferdewetten said the acquisition strengthens its position in German sports betting and expands its footprint in retail betting locations across the country.<\/p>\n<p>The post <a href=\"https:\/\/igaming.org\/casino-news\/playtech-leaves-german-retail-betting-with-sale-of-happybet\/\">Playtech Leaves German Retail Betting with Sale of HappyBet<\/a> appeared first on <a href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Playtech has taken another clear step in its strategy to exit the consumer-facing gambling market. The company has finalized an agreement to sell its German sports betting brand HappyBet to NetX Betting, a subsidiary of Pferdewetten AG. The move is part of a broader plan to offload non-core businesses and concentrate on B2B operations. Good [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-9180","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/9180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=9180"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/9180\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=9180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=9180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=9180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}