{"id":8760,"date":"2025-03-06T05:34:30","date_gmt":"2025-03-06T05:34:30","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2025\/03\/06\/veikkaus-reports-declining-revenue-but-remains-optimistic-about-market-reforms\/"},"modified":"2025-03-06T05:34:30","modified_gmt":"2025-03-06T05:34:30","slug":"veikkaus-reports-declining-revenue-but-remains-optimistic-about-market-reforms","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2025\/03\/06\/veikkaus-reports-declining-revenue-but-remains-optimistic-about-market-reforms\/","title":{"rendered":"Veikkaus Reports Declining Revenue but Remains Optimistic About Market Reforms"},"content":{"rendered":"
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According to Veikkaus, the state-run gambling operator in Finland, sales income fell 7.3% in 2024, totaling \u20ac956.2 million ($1.02 billion). Furthermore, operational profit fell to \u20ac466.8 million, a 19.6% decrease. The corporation ascribed this decline to a growth in investments and the lottery tax, which climbed from 5% to 12% and generated a tax contribution of \u20ac114.2 million to the Finnish government.<\/p>\n

Regulations pertaining to scratch card and ticket-based games were altered, which also had an effect on gross gaming revenue. Despite these obstacles, Veikkaus said that retail sales accounted for 39.8% of its overall revenue, with digital gaming accounting for almost 60%. Additionally, the company added 80,000 new registered customers, increasing its user base to 2.6 million.<\/p>\n

International Growth Through Fennica Gaming<\/strong><\/h2>\n

Veikkaus faced difficulties at home, but in 2024, its business-to-business company Fennica Gaming expanded to three continents. Important markets like the US, UK, France, and Sweden are served by the company\u2019s online lottery and slot solutions.<\/p>\n

Sales for Fennica Gaming were \u20ac3 million, an 181% increase from the previous year. Nevertheless, the business nevertheless reported a loss of \u20ac8.6 million, which was 14% more than the year before. The subsidiary had formed alliances with 14 corporate clients by the end of 2024.<\/p>\n

Despite ongoing financial struggles, Veikkaus remains optimistic about the upcoming changes to Finland\u2019s gambling laws. Starting in 2026 or early 2027, the country will introduce a licensing system for online gambling, allowing private operators to enter the market. Veikkaus will receive a separate license to compete in this new landscape while retaining exclusive rights over retail slots and lottery operations.<\/p>\n

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