{"id":8371,"date":"2024-12-13T06:31:18","date_gmt":"2024-12-13T06:31:18","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2024\/12\/13\/draftkings-kevin-hart-and-lebron-james-ad-tops-sports-betting-rankings\/"},"modified":"2024-12-13T06:31:18","modified_gmt":"2024-12-13T06:31:18","slug":"draftkings-kevin-hart-and-lebron-james-ad-tops-sports-betting-rankings","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2024\/12\/13\/draftkings-kevin-hart-and-lebron-james-ad-tops-sports-betting-rankings\/","title":{"rendered":"DraftKings\u2019 Kevin Hart and LeBron James Ad Tops Sports Betting Rankings"},"content":{"rendered":"<div>\n<p>EDO, a company specializing in TV outcomes measurement, has published its 2024 year-in-review, highlighting the most effective ads across various industries. The review focuses on consumer engagement, ranking ads based on their ability to drive interaction. In the sports betting sector, DraftKings and FanDuel emerged as the key players. DraftKings dominated, securing both top positions, with its \u201cBet $5, Get $200\u201d NFL campaign leading the charge.<\/p>\n<p>The ad featured actor Kevin Hart and NBA legend LeBron James, discussing an NFL betting offer, with Hart humorously poking fun at James\u2019 age. According to EDO, this campaign was 267% more effective than the average sports betting ad, making it the standout of the year. DraftKings\u2019 other ad, \u201cDiaper Loser \u2013 Fantasy Games,\u201d also ranked highly, coming in second with a 249% effectiveness score.<\/p>\n<h2><strong>FanDuel\u2019s Strong Performance<\/strong><\/h2>\n<p>FanDuel secured the next two spots in the rankings with ads featuring popular figures like Dolph Lundgren. The ad, which featured Lundgren, was 222% more effective than the industry average. Another FanDuel ad, \u201cMLB \u2013 Take Me Out,\u201d ranked fourth with a 207% effectiveness rate.<\/p>\n<p>The fifth position was again claimed by DraftKings, with its ad \u201cThe Kevin Hart of Sportsbooks\u201d reaching 194% effectiveness.<\/p>\n<p>EDO\u2019s Senior VP and Head of Client Solutions, Laura Grover, noted that 2024 saw a significant shift toward using celebrities, athletes, and influencers in campaigns. She commented, <em>\u201cThis year, top-performing brands increasingly harnessed the star power of celebrities, athletes, and influencers to spark consumer interest.\u201d<\/em><\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\"><br \/>\n\t\t<amp-img alt=\"7Bit Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/7BitCasino.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"7Bit Casino\" target=\"_blank\" rel=\"nofollow\">7Bit Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>177% up to 5BTC + 77 <strong>\u00a0Free Spins<\/strong>!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 177% + 77 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>These findings reflect a broader trend in advertising where brands are increasingly leveraging high-profile individuals to enhance engagement and capture consumer attention.<\/p>\n<p>For sports betting companies like DraftKings and FanDuel, tapping into the appeal of celebrities such as Hart, James, and Lundgren appears to have paid off, creating a significant boost in consumer interaction and engagement.<\/p>\n<p>The post <a href=\"https:\/\/igaming.org\/casino-news\/draftkings-kevin-hart-and-lebron-james-ad-tops-sports-betting-rankings\/\">DraftKings\u2019 Kevin Hart and LeBron James Ad Tops Sports Betting Rankings<\/a> appeared first on <a href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>EDO, a company specializing in TV outcomes measurement, has published its 2024 year-in-review, highlighting the most effective ads across various industries. The review focuses on consumer engagement, ranking ads based on their ability to drive interaction. In the sports betting sector, DraftKings and FanDuel emerged as the key players. DraftKings dominated, securing both top positions, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-8371","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/8371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=8371"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/8371\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=8371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=8371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=8371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}