{"id":8108,"date":"2024-10-29T10:56:50","date_gmt":"2024-10-29T10:56:50","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2024\/10\/29\/cherry-ab-considers-selling-comeon-group-in-strategic-shift\/"},"modified":"2024-10-29T10:56:50","modified_gmt":"2024-10-29T10:56:50","slug":"cherry-ab-considers-selling-comeon-group-in-strategic-shift","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2024\/10\/29\/cherry-ab-considers-selling-comeon-group-in-strategic-shift\/","title":{"rendered":"Cherry AB Considers Selling ComeOn Group in Strategic Shift"},"content":{"rendered":"
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As it adjusts its strategic course, Swedish gambling operator Cherry AB is apparently looking for ways to sell ComeOn Group, its online casino and sports betting division. Cherry\u2019s choice to investigate this sale is in line with a larger pattern in which European gaming companies are giving business-to-business (B2B) services more importance than direct customer operations.<\/p>\n

Private Equity Backing and Financial Advisors<\/h2>\n

Cherry AB, controlled by private equity giant Bridgepoint, has engaged financial advisors from Moelis and Jefferies to analyze potential opportunities for the Malta-based ComeOn Group. Sources close to the discussions suggest that the sale could yield a valuation of around \u20ac500 million, based on projected 2025 earnings for the subsidiary. This potential transaction indicates a significant focus shift for Cherry, emphasizing the company\u2019s intent to optimize and streamline its portfolio.<\/p>\n

According to people familiar with the matter, the sale of ComeOn Group would allow Cherry AB to redirect resources and strengthen its B2B service offerings. For ComeOn, a new owner could mean fresh investments in its consumer-facing casino and sports betting services.<\/p>\n

The potential action taken by Cherry AB is indicative of a growing trend in Europe where a growing number of gaming businesses are choosing to sell their direct-to-consumer assets in order to focus on more lucrative business-to-business (B2B) models. Businesses like Cherry are putting themselves in a position to satisfy the needs of a quickly changing online gaming market by concentrating on services and software solutions.<\/p>\n

According to industry insiders, Cherry should make this change since B2B enterprises frequently offer more stable revenue streams and room for expansion. Cherry AB would join a number of other European operators who have moved away from consumer-driven segments if the sale proceeds, highlighting the industry\u2019s increasing inclination towards back-end assistance over direct-to-consumer gaming endeavors.<\/p>\n

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