{"id":8017,"date":"2024-10-12T06:24:18","date_gmt":"2024-10-12T06:24:18","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2024\/10\/12\/technology-and-sports-betting-bring-millennials-to-las-vegas-casinos\/"},"modified":"2024-10-12T06:24:18","modified_gmt":"2024-10-12T06:24:18","slug":"technology-and-sports-betting-bring-millennials-to-las-vegas-casinos","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2024\/10\/12\/technology-and-sports-betting-bring-millennials-to-las-vegas-casinos\/","title":{"rendered":"Technology and Sports Betting Bring Millennials to Las Vegas Casinos"},"content":{"rendered":"<div>\n<p>Las Vegas casinos are making big changes to attract younger visitors, a trend highlighted at the Global Gaming Expo (G2E). Industry leaders shared how technology and new experiences are helping bring in millennials and Gen Z, marking a major shift in the gaming landscape.<\/p>\n<h2>Shifting to Attract Younger Audiences<\/h2>\n<p>MGM Resorts International President Bill Hornbuckle spoke about how the gaming industry struggled a decade ago to connect with younger generations. <em>\u201cA decade ago, the gaming industry was trying to figure out why we weren\u2019t appealing to younger generations,\u201d<\/em> he said.<\/p>\n<p>Now, MGM is taking steps to change that. One of the company\u2019s new initiatives includes a \u201cFamily Feud\u201d game designed to appeal to digital audiences, marking the company\u2019s first venture into adapting popular TV formats for gaming. This move is part of a broader industry trend, with live gaming experiences, like televised roulette, gaining popularity. Hornbuckle noted, \u201cToday at Bellagio and at MGM, there are four simple roulette games being televised directly for live gaming.\u201d<\/p>\n<h2>Sports Betting and Younger Customers<\/h2>\n<p>Legalized sports betting has played a big role in drawing younger players to the casino scene. The American Gaming Association (AGA) reported that sports betting brought in $11 billion in revenue in 2023. The data shows that nearly half of online gaming participants are aged 18 to 34, signaling a strong demographic shift.<\/p>\n<p>AGA President Bill Miller highlighted the importance of this change: <em>\u201cThis is a huge shift for the industry, and it\u2019s one that we need to keep driving to stay on the growth trajectory.\u201d<\/em> He pointed out that the average age of casino visitors has dropped from 50 in 2019 to 42 today.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t<amp-img alt=\"7Bit Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/7BitCasino.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"7Bit Casino\" target=\"_blank\" rel=\"nofollow noopener\">7Bit Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>177% up to 5BTC + 77 <strong>\u00a0Free Spins<\/strong>!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 177% + 77 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>FanDuel and Expanding Markets<\/h2>\n<p>Flutter Entertainment, the parent company of FanDuel, is a key player in the younger demographic\u2019s growing interest in sports betting. Flutter CEO Peter Jackson shared that the company now serves about 17 million customers and generated $12 billion in revenue in 2023, despite a net loss of $1.2 billion. Jackson also sees great potential in the American market and is exploring opportunities abroad, including in Brazil, where Flutter has acquired a majority stake in a sports betting company.<\/p>\n<h2>Investments in Sports and Entertainment<\/h2>\n<p>Nevada\u2019s commitment to sports continues to drive growth in the state. Substantial public funding has been dedicated to stadiums that house major sports teams like the NFL\u2019s Raiders. The MLB\u2019s Athletics are also set to move to Las Vegas in 2028. These investments are part of a broader strategy to make Las Vegas more than just a gambling hub but a destination for live sports and entertainment.<\/p>\n<h2>Changing Consumer Preferences<\/h2>\n<p>The pandemic reshaped consumer behavior, especially among millennials, who now place more value on live experiences. Hornbuckle addressed concerns about whether Las Vegas has reached its peak, saying, \u201cI\u2019ve been hearing that literally from the 1980s,\u201d and affirming that the city continues to grow and evolve.<\/p>\n<p>He noted that millennials, as the largest generation today, are driving this shift. <em>\u201cMillennials are experience-based. I like stuff. I like cars, I like my stuff. My daughter likes her friends. They travel, they do things that I would never have contemplated spending that much money on at that age,\u201d<\/em> he explained. This change has helped position Las Vegas as a top destination for those looking for more than just gambling.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t<amp-img alt=\"7Bit Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/7BitCasino.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"7Bit Casino\" target=\"_blank\" rel=\"nofollow noopener\">7Bit Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>177% up to 5BTC + 77 <strong>\u00a0Free Spins<\/strong>!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 177% + 77 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/7-bit-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>MGM\u2019s Global Expansion<\/h2>\n<p>MGM is not only focusing on its U.S. operations. MGM has <strong><a href=\"https:\/\/igaming.org\/casino-news\/mgm-resorts-applies-for-uae-casino-license\/\">applied<\/a> <\/strong>for a casino license in the United Arab Emirates, hoping toThe company is building a <strong><a href=\"https:\/\/igaming.org\/casino-news\/osakas-integrated-resort-construction-gets-underway\/\">$10 billion resort<\/a><\/strong> in Osaka, Japan, set to open in 2030. Hornbuckle also expressed interest in expanding BetMGM, particularly in markets like the UK, the Netherlands, and <strong><a href=\"https:\/\/igaming.org\/casino-news\/mgm-resorts-eyes-brazilian-sports-betting-license\/\">Brazil<\/a><\/strong>.<\/p>\n<p>The resurgence of Macau, another major gaming destination, is also on MGM\u2019s radar. Following the Golden Week holiday, Hornbuckle reported nearly 993,000 tourists visiting Macau, indicating a rebound in the market. He acknowledged that each international market has its own complexities, saying, <em>\u201cEach market is unique. China is unique.\u201d<\/em><\/p>\n<p>The post <a href=\"https:\/\/igaming.org\/casino-news\/technology-and-sports-betting-bring-millennials-to-las-vegas-casinos\/\">Technology and Sports Betting Bring Millennials to Las Vegas Casinos<\/a> appeared first on <a href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las Vegas casinos are making big changes to attract younger visitors, a trend highlighted at the Global Gaming Expo (G2E). Industry leaders shared how technology and new experiences are helping bring in millennials and Gen Z, marking a major shift in the gaming landscape. Shifting to Attract Younger Audiences MGM Resorts International President Bill Hornbuckle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-8017","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/8017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=8017"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/8017\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=8017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=8017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=8017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}