{"id":7896,"date":"2024-09-19T11:29:45","date_gmt":"2024-09-19T11:29:45","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2024\/09\/19\/playtika-to-acquire-superplay-in-major-billion-dollar-deal\/"},"modified":"2024-09-19T11:29:45","modified_gmt":"2024-09-19T11:29:45","slug":"playtika-to-acquire-superplay-in-major-billion-dollar-deal","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2024\/09\/19\/playtika-to-acquire-superplay-in-major-billion-dollar-deal\/","title":{"rendered":"Playtika to Acquire SuperPlay in Major Billion-Dollar Deal"},"content":{"rendered":"
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A definitive agreement to buy SuperPlay, a well-known mobile game developer, has been announced by Playtika Holding Corp., a leader in interactive entertainment and mobile gaming. The transaction, which could be worth over $1 billion, intends to add SuperPlay\u2019s well-known games to Playtika\u2019s portfolio and broaden its international appeal.<\/p>\n

The acquisition, which had an initial $700 million valuation, is scheduled to close in 2024\u2019s fourth quarter, subject to customary closing conditions and regulatory approvals. A potential further payment of up to $1.25 billion is based upon SuperPlay fulfilling certain financial targets in the years 2025 and 2027. The transaction has been approved by the boards of directors of both companies. Playtika is continuing its capital return program and maintaining its quarterly dividend, which makes it a strategic decision.<\/p>\n

Strategic Acquisition Boosts Playtika\u2019s Portfolio<\/strong><\/h2>\n

SuperPlay, co-founded by former Playtika employees Gilad Almog and Eyal Netzer, is known for blockbuster hits like Domino Dreams and Dice Dreams. The company\u2019s games have seen a surge in popularity, attracting 1.7 million average daily active users in 2024. Two additional games are also in development, promising to further enhance Playtika\u2019s offerings.<\/p>\n

Robert Antokol, CEO of Playtika, highlighted the significance of the acquisition, stating that it presents unique growth opportunities. \u201cWith Playtika\u2019s backing and support, we\u2019ll continue growing the most memorable and engaging games in their category, and exchange knowledge that will propel each other to new heights,\u201d<\/em> said Almog and Netzer, expressing their enthusiasm for the partnership.<\/p>\n

Playtika secured the expertise of Morgan Stanley & Co. LLC as financial advisor, with legal counsel from Furth, Wilensky, Mizrachi, Knaani \u2013 Law Offices. SuperPlay received advisory support from The Raine Group, Aream & Co, and legal counsel from Raz, Dlugin & Co.<\/p>\n

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