{"id":7700,"date":"2024-08-12T09:15:24","date_gmt":"2024-08-12T09:15:24","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2024\/08\/12\/interview-with-bojokos-head-of-marketing-on-how-to-promote-microgaming-games-after-the-sale-to-games-global\/"},"modified":"2024-08-12T09:15:24","modified_gmt":"2024-08-12T09:15:24","slug":"interview-with-bojokos-head-of-marketing-on-how-to-promote-microgaming-games-after-the-sale-to-games-global","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2024\/08\/12\/interview-with-bojokos-head-of-marketing-on-how-to-promote-microgaming-games-after-the-sale-to-games-global\/","title":{"rendered":"Interview with Bojoko\u2019s Head of Marketing on How to Promote Microgaming Games after the Sale to Games Global"},"content":{"rendered":"
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The sale of Microgaming\u2019s portfolio to Games Global two years ago introduced significant challenges in the iGaming sector. This transition has been particularly complex for affiliates and casinos, who have long relied on Microgaming\u2019s well-established brand identity. Players, too, continue to seek out and recognize Microgaming titles, presenting a unique challenge as these games now fall under Games Global\u2019s umbrella.<\/p>\n

To delve into these issues, we spoke with Christoffer \u00d8deg\u00e5rden, Head of Marketing at Bojoko.ca, who provided valuable insights into how the industry is adapting and how Bojoko is helping users navigate this branding shift. They themselves still refer to the games as Microgaming games and provide their users with an overview of Microgaming casinos available in Canada<\/a>. According to him, anything else would be quite disorienting to players.<\/p>\n

In this interview, \u00d8deg\u00e5rden discusses the importance of clear communication in guiding players through these changes and the role of Bojoko.ca in ensuring that users still have access to the games they love, even under the new branding. We will also explore the broader industry impact of this sale, including how affiliates and casinos are balancing the legacy of the Microgaming name with Games Global\u2019s new ownership.<\/p>\n

It has been two years since Microgaming sold their games and much of their business to Games Global, yet Bojoko.ca and many other affiliates still use the Microgaming name in promoting these games. Why is that?<\/strong><\/h2>\n

Christoffer \u00d8deg\u00e5rden<\/i><\/strong>: <\/span>They are still games that were made and released under the Microgaming label. Though they are owned by someone else now, that will never stop being the case. What confuses the issue is that, unlike most acquisitions of slot developers, where the developer continues to exist and a studio, at least in name, the company of Microgaming was not purchased, it was the assets most people associate them with.<\/p>\n

The reason Bojoko.ca and many other affiliates still use the Microgaming name is rooted in player familiarity and trust. Microgaming has been a household name in the iGaming world for years, and players have come to associate it with certain standards of quality and reliability. Even though the games are now under the Games Global banner, the Microgaming name carries a lot of weight with players who might not be as familiar with the industry\u2019s internal changes.<\/p>\n

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