{"id":7391,"date":"2024-06-21T11:09:47","date_gmt":"2024-06-21T11:09:47","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2024\/06\/21\/catena-media-adjusts-strategy-during-google-algorithm-changes\/"},"modified":"2024-06-21T11:09:47","modified_gmt":"2024-06-21T11:09:47","slug":"catena-media-adjusts-strategy-during-google-algorithm-changes","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2024\/06\/21\/catena-media-adjusts-strategy-during-google-algorithm-changes\/","title":{"rendered":"Catena Media Adjusts Strategy During Google Algorithm Changes"},"content":{"rendered":"
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In a recent trading update, Catena Media revealed that Google\u2019s algorithm changes, introduced in May, will impact the effectiveness of some of their strategic media partnerships. The affiliate marketing group noted these changes will negatively affect the rankings of sports betting<\/a> and casino content on major news media websites.<\/p>\n

Catena Media reported that the Google update would reduce revenues and increase direct costs for some of its media partnerships. However, there has been a positive offset with higher traffic and improved organic search rankings for some of Catena\u2019s owned and operated brands. Steve Ruddock highlighted the potential negative impact of Google\u2019s changes at the start of May.<\/p>\n

Catena Media now expects second-quarter 2024 revenue to range between \u20ac12.5-\u20ac13.5 million. Adjusted EBITDA is projected to be between \u20ac0.5-\u20ac1.5 million. The group remains optimistic about a return to revenue growth in the second half of 2024 but has withdrawn its previous full-year adjusted EBITDA forecast. Due to the Google changes and Catena\u2019s new operating model announced last month, the company will not issue new guidance at this time.<\/p>\n

Strategic Adjustments and Future Outlook<\/h2>\n

Catena Media mentioned that some lower-margin media partnerships, which account for over \u20ac1.4 million per quarter in minimum guarantees, will expire by the end of Q3. These partnerships are treated as direct costs in Catena\u2019s financial statements. Additionally, internal and outsourced content costs will decrease by up to \u20ac1 million annually due to the non-renewal of these agreements.<\/p>\n

The group stated, \u201cExiting these high-cost minimum guarantees is one of the components for setting Catena on a path to improved margins and revenue growth in the second half of 2024.\u201d<\/em><\/p>\n

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