{"id":7332,"date":"2024-06-12T09:11:11","date_gmt":"2024-06-12T09:11:11","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2024\/06\/12\/interview-with-bojokos-ceo-joonas-karhu-on-the-bonuses-that-increase-ftds\/"},"modified":"2024-06-12T09:11:11","modified_gmt":"2024-06-12T09:11:11","slug":"interview-with-bojokos-ceo-joonas-karhu-on-the-bonuses-that-increase-ftds","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2024\/06\/12\/interview-with-bojokos-ceo-joonas-karhu-on-the-bonuses-that-increase-ftds\/","title":{"rendered":"Interview with Bojoko\u2019s CEO, Joonas Karhu, on the Bonuses That Increase FTDs"},"content":{"rendered":"<div>\n<p><span style=\"font-weight: 400;\">The role of bonuses in attracting new players to online casinos is pivotal. Affiliate sites like Bojoko play a crucial part in this by offering insights and data-driven recommendations to casinos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we have the pleasure of speaking with Joonas Karhu, CEO of Bojoko, about the types of bonuses that have been proven to boost first-time depositors (FTDs) significantly.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Bonuses are obviously one of the main marketing tools of online casinos. Can you describe the impact bonuses have on FTDs from an affiliate perspective?<\/span><\/h2>\n<p><b>Joonas Karhu:<\/b><span style=\"font-weight: 400;\"> Yes, bonuses are a fundamental tool for online casinos to attract new players. They serve as an initial incentive, making the prospect of signing up more appealing. Our research at Bojoko shows that the right bonus can substantially affect the number of FTDs a casino can achieve each month.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Could you elaborate on the research you conduct?\u00a0<\/span><\/h2>\n<p><b>Joonas Karhu:<\/b><span style=\"font-weight: 400;\"> Certainly. We track all FTDs we send to our operator partners and can extrapolate quite a lot of information from this dataset. We closely monitor how different brands convert compared to others and can see the difference in FTDs based on what pages they are listed on. We have several bonus-specific pages, and we can see the additional FTDs a brand receive when added here. We can also see which casinos get picked over others on our general lists.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also analyse what happens when a casino changes its bonus. For example, if a casino switches from a 100% bonus to a 200% bonus, we can directly observe the impact on their FTD numbers. This detailed tracking allows us to provide accurate and actionable insights to our partners.<\/span><\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t<amp-img alt=\"Mirax Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/Mirax-Casino.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Mirax Casino\" target=\"_blank\" rel=\"nofollow noopener\">Mirax Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>350% or 5BTC + <strong>150 Spins!<\/strong><\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 350% + 150 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span style=\"font-weight: 400;\">What specific types of bonuses have the greatest impact on increasing FTDs?<\/span><\/h2>\n<p><b>Joonas Karhu:<\/b><span style=\"font-weight: 400;\"> According to our data, it becomes instantly clear that increasing your bonus percentage above the usual 100% offer has a huge impact. Casinos that offer a bonus of 200% or higher can expect to gain an additional 8 to 15 FTDs per month just from our Bojoko.com. This kind of bonus is particularly attractive because it gives players more value for their initial deposit, increasing their willingness to sign up and start playing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No-deposit bonuses are an even more effective strategy. Casinos that add a no-deposit bonus offer can expect to gain between 8 to 20 more FTDs monthly. These bonuses are particularly appealing because they allow players to try out the casino without any financial commitment, which significantly lowers the barrier to entry. However, this is a double-edged sword, as along with these new FTDs, a large number of players will just collect the bonus, play through it and never come back.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Have you noticed any impact with bonuses that go beyond 200%?<\/span><\/h2>\n<p><b>Joonas Karhu:<\/b><span style=\"font-weight: 400;\"> Yes, and it is notable. Our data shows that casinos offering bonuses in the range of 400-500% can expect to see an additional 12 to 20 FTDs per month. That is, compared to a regular 100% bonus, not bonuses of 200% mind you. These extremely high bonuses are very enticing because they offer exceptional value, making players feel they are getting a fantastic deal right from the start. It is worth noting here that this benefit comes even if the bonus amount itself is small. You can get away with higher-than-average wagering requirements, though this does have an impact on the FTDs.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What makes these bonuses so effective in attracting new players?<\/span><\/h2>\n<p><b>Joonas Karhu:<\/b><span style=\"font-weight: 400;\"> The effectiveness of these bonuses does not just lie in the value itself, though it is obviously a big factor. It first and foremost comes down to a casino\u2019s ability to stand out and be noticed. Today, players find casinos through affiliates like Bojoko.com, and often, as they scroll through the top lists, the bonuses are the main thing they see and pay attention to. This is why even a 150% bonus can stand out and pop out at you.<\/span><\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t<amp-img alt=\"Mirax Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/Mirax-Casino.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Mirax Casino\" target=\"_blank\" rel=\"nofollow noopener\">Mirax Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>350% or 5BTC + <strong>150 Spins!<\/strong><\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 350% + 150 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">There\u2019s also a large number of players actively searching for casino bonuses of 200% or more. These players go to Bojoko, visit our page listing all <\/span><a href=\"https:\/\/bojoko.com\/casino\/bonus\/200-deposit-bonus\/\"><span style=\"font-weight: 400;\">UK casinos with 200% deposit bonus<\/span><\/a><span style=\"font-weight: 400;\">, and sign up directly from there. Having a welcome bonus of 200% or more, will get you onto our overviews on these high-conversion pages, and being present here has an instant impact.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Are there any other factors that casinos should consider when designing their bonus offerings to maximise FTDs?<\/span><\/h2>\n<p><b>Joonas Karhu:<\/b><span style=\"font-weight: 400;\"> Absolutely. While the percentage of the bonus and the inclusion of no-deposit offers are critical, the terms and conditions attached to these bonuses also play a significant role.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Casinos need to ensure that their wagering requirements are reasonable and that the bonuses are easy to understand and redeem. Low-wagering and no-wagering bonuses have decent search volume and interest, and they will impact your conversion. Additional offers such as cashback will also have an impact, and so can something as simple as just changing your bonus from sticky to non-sticky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a casino has questions about what they can do to convert better with us, they can get in touch and we can give more concrete suggestions based on their brand and existing promotions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Finally, do you have any advice for casinos looking to improve their bonus strategies?<\/span><\/h2>\n<p><b>Joonas Karhu:<\/b><span style=\"font-weight: 400;\"> My advice would be to continuously analyse and adapt. The <a href=\"https:\/\/igaming.org\/casino\/what-is-igaming\/\">iGaming<\/a> market is highly competitive, and player preferences change as well. Casinos should work closely with affiliate partners like Bojoko to gain insights into what bonuses resonate most with players and adjust their strategies accordingly. Regularly updating bonus offerings and experimenting with different types can help find the perfect mix that maximises FTDs and keeps players engaged in the long run.<\/span><\/p>\n<p>\u00a0<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t<amp-img alt=\"Mirax Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/Mirax-Casino.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Mirax Casino\" target=\"_blank\" rel=\"nofollow noopener\">Mirax Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>350% or 5BTC + <strong>150 Spins!<\/strong><\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 350% + 150 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Not too long ago, we also sat down with Joonas and discussed the iGaming landscape in the US. You can find the interview <a href=\"https:\/\/igaming.org\/casino-interviews\/interview-with-bojokos-chief-business-officer-joonas-karhu\/\">here<\/a>.<\/p>\n<p>The post <a href=\"https:\/\/igaming.org\/casino-news\/interview-with-bojokos-ceo-joonas-karhu-on-the-bonuses-that-increase-ftds\/\">Interview with Bojoko\u2019s CEO, Joonas Karhu, on the Bonuses That Increase FTDs<\/a> appeared first on <a href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The role of bonuses in attracting new players to online casinos is pivotal. Affiliate sites like Bojoko play a crucial part in this by offering insights and data-driven recommendations to casinos.\u00a0 Today, we have the pleasure of speaking with Joonas Karhu, CEO of Bojoko, about the types of bonuses that have been proven to boost [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-7332","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/7332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=7332"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/7332\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=7332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=7332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=7332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}