{"id":6592,"date":"2024-02-05T07:33:03","date_gmt":"2024-02-05T07:33:03","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2024\/02\/05\/celebrating-30-years-microgaming-comes-with-new-brand-identity\/"},"modified":"2024-02-05T07:33:03","modified_gmt":"2024-02-05T07:33:03","slug":"celebrating-30-years-microgaming-comes-with-new-brand-identity","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2024\/02\/05\/celebrating-30-years-microgaming-comes-with-new-brand-identity\/","title":{"rendered":"Celebrating 30 Years, Microgaming Comes With New Brand Identity"},"content":{"rendered":"<div>\n<p>Microgaming is celebrating its 30th anniversary by unveiling a new look for its corporate and Play It Forward websites, signaling a fresh chapter in its history. This rebranding effort is more than just a change of style; it\u2019s a strategic move to highlight the company\u2019s return to its original role as a premier provider of platform software, a position it has held since its start in 1994.<\/p>\n<p>Despite the changes, the Microgaming name and logo will stay the same, honoring the company\u2019s long-standing heritage and three decades of growth. The refreshed visual identity aims to modernize the brand with lively designs and a focus on its team, reinforcing Microgaming\u2019s commitment to its people.<\/p>\n<p>This shift back to its foundational services was partly influenced by Games Global\u2019s acquisition of key parts of Microgaming\u2019s business, including its distribution operations and online game collection in 2022. This strategic pivot underscores Microgaming\u2019s emphasis on its software and technology solutions that support over 210 million bets daily, enabling leading online gaming brands to offer games and sports betting smoothly and responsibly.<\/p>\n<p>Microgaming\u2019s journey has been marked by over 20 industry awards and a dedication to workplace diversity and inclusion. The decision to refresh the brand\u2019s identity reflects not just executive planning but also the active participation of its staff, underscoring a team-oriented culture.<\/p>\n<p>In June, Microgaming plans to celebrate this significant milestone and its rebranding with an event that pays tribute to the people and partnerships that have contributed to its status as a leader in the iGaming industry.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/katsubet-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t<amp-img alt=\"Katsubet\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/Katsubet.png\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/katsubet-casino\/\" title=\"Katsubet\" target=\"_blank\" rel=\"nofollow noopener\">Katsubet<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>5BTC or 111% + 111 Free Spins!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive 111% Welcome Bonus  + 111 Free Spins<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/katsubet-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Alex Wilson, Microgaming\u2019s Head of Marketing, expressed enthusiasm about the rebranding, emphasizing the company\u2019s aim to rejuvenate its image and reaffirm its core identity as a technology and platform software provider. He said:<\/p>\n<p><em>\u201cWe\u2019re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breath fresh visual life into our brand, but also redefine who we are as a business.\u201d<\/em><\/p>\n<p><em>Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who\u2019ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can\u2019t wait to share it with our iGaming peers.\u201d<\/em><\/p>\n<p>The post <a href=\"https:\/\/igaming.org\/casino-news\/celebrating-30-years-microgaming-comes-with-new-brand-identity\/\">Celebrating 30 Years, Microgaming Comes With New Brand Identity<\/a> appeared first on <a href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Microgaming is celebrating its 30th anniversary by unveiling a new look for its corporate and Play It Forward websites, signaling a fresh chapter in its history. This rebranding effort is more than just a change of style; it\u2019s a strategic move to highlight the company\u2019s return to its original role as a premier provider of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-6592","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/6592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=6592"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/6592\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=6592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=6592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=6592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}