{"id":6254,"date":"2023-12-09T23:28:36","date_gmt":"2023-12-09T23:28:36","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2023\/12\/09\/interview-with-justmedias-chairman-jesper-karrbrink-affiliate-marketing-regulations-and-responsibility\/"},"modified":"2023-12-09T23:28:36","modified_gmt":"2023-12-09T23:28:36","slug":"interview-with-justmedias-chairman-jesper-karrbrink-affiliate-marketing-regulations-and-responsibility","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2023\/12\/09\/interview-with-justmedias-chairman-jesper-karrbrink-affiliate-marketing-regulations-and-responsibility\/","title":{"rendered":"Interview With JustMedia\u2019s Chairman, Jesper K\u00e4rrbrink: Affiliate Marketing, Regulations, and Responsibility"},"content":{"rendered":"
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Jesper K\u00e4rrbrink is a well-known person in the iGaming industry with extensive experience, including positions as CEO of MrGreen and Svenska Spel, along with being a chairman and part of the board of directors in several iGaming companies. Today, we\u2019re interviewing Jesper as chairman of the board of the performance marketing company JustMedia Ltd. In this position, Jesper brings extensive experience and iGaming know-how, particularly in the online casino vertical, relating to game development, user experience, and responsible gambling.<\/em><\/p>\n

Question:<\/strong> Hi Jesper! Please share your experience with the affiliate marketing side of iGaming and how you got involved with the lead generation company JustMedia Ltd.<\/p>\n

Jesper:<\/strong> During my time as CEO at Mr Green, the two founders of JustMedia, Magnus Boberg<\/a> and Tobias Alriksson<\/a>, worked at Mr Green with SEO and digital marketing. That\u2019s how we originally met. Later, in 2021, I was exploring the possibility of starting an iGaming affiliate marketing company. I then reached out to Magnus and Tobias, and as it turned out, they were open to working together. It was perfect timing.<\/p>\n

Question:<\/strong> So, that was two years ago, right? Where are you now, how\u2019s your experience with affiliate marketing, and what are the plans for JustMedia moving forward?<\/p>\n

Jesper:<\/strong> The affiliate marketing industry for iGaming is in a transitional period. This side of the industry used to be a few steps behind the operators and software providers. Today, regulatory pressure is increasing across the digital supply chain, impacting marketing companies, especially in regulated markets, where affiliates are held to higher standards. It\u2019s a positive change that JustMedia is embracing, as it allows us to bring decades of experience into affiliate marketing, with an increased focus on consumer experience, responsible gaming, and the risks associated with gambling. These are elements that used to be ignored by affiliate marketing companies. One of my main criteria when I explored the possibility of starting an affiliate marketing company was to focus on these areas. Fortunately, Magnus and Tobias were already doing it.<\/p>\n

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