{"id":5586,"date":"2023-08-31T04:55:24","date_gmt":"2023-08-31T04:55:24","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2023\/08\/31\/agco-implements-stricter-measures-to-safeguard-minors-from-influential-figures-in-igaming-advertising\/"},"modified":"2023-08-31T04:55:24","modified_gmt":"2023-08-31T04:55:24","slug":"agco-implements-stricter-measures-to-safeguard-minors-from-influential-figures-in-igaming-advertising","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2023\/08\/31\/agco-implements-stricter-measures-to-safeguard-minors-from-influential-figures-in-igaming-advertising\/","title":{"rendered":"AGCO Implements Stricter Measures to Safeguard Minors from Influential Figures in iGaming Advertising"},"content":{"rendered":"<div>\n<p>The Alcohol and Gaming Commission of Ontario (AGCO) has implemented additional restrictions for online gaming (iGaming) commercials and marketing in order to safeguard kids from potentially dangerous promotional content. The revised guidelines, which will go into effect on February 28, 2024, are in response to concerns about the use of sportsmen and celebrities in promotional efforts that may appeal to kids.<\/p>\n<p>Because of the AGCO\u2019s proactive stance to regulating iGaming operations, its Registrar\u2019s Standards for Internet Gaming have been revised. The major goal is to reduce the possible harmful influence of advertising and marketing content that targets kids by utilizing important personalities such as sports and celebrities. The AGCO recognizes the considerable effect that athletes and celebrities have over young people and seeks to limit any danger associated with such sponsorships.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/mirax.partners\/a5279d0cf\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t<amp-img alt=\"Mirax Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/Mirax-Casino.png\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/mirax.partners\/a5279d0cf\" title=\"Mirax Casino\" target=\"_blank\" rel=\"nofollow noopener\">Mirax Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>350% or 5BTC + <strong>150 Spins!<\/strong><\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 350% + 150 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/mirax.partners\/a5279d0cf\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The AGCO identified the need for enhanced controls against marketing methods employing sports and celebrities after the debut of Ontario\u2019s regulated iGaming sector and a year of monitoring. The commission recognized the potential for these figures to appeal to youngsters, demanding tougher measures to safeguard underage persons from exposure to information that may encourage involvement in gaming activities.<\/p>\n<p>The AGCO launched consultations in April 2023 to gather varied viewpoints on their plan to limit the use of sportsmen and celebrities in iGaming advertising. Participants included representatives from mental health and public health organizations, responsible gambling specialists, gaming operators, broadcast and marketing groups, and members of the general public. The ensuing consensus backed the AGCO\u2019s position on the additional limits.<\/p>\n<p>The updated standards outlined by the AGCO encompass two critical aspects. Firstly, registered Ontario iGaming operators will be prohibited from featuring active or retired athletes in their marketing and advertising materials, except when these figures are advocating for responsible gambling practices. Secondly, the AGCO is tightening the reins on the usage of celebrities, role models, entertainers, and symbols that might appeal to minors. This extension includes social media influencers, cartoon characters, and other personas that could resonate with a younger audience.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/katsubet.partners\/p49d913a1\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t<amp-img alt=\"Katsubet\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/Katsubet.png\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/katsubet.partners\/p49d913a1\" title=\"Katsubet\" target=\"_blank\" rel=\"nofollow noopener\">Katsubet<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>5BTC or 111% + 111 Free Spins!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive 111% Welcome Bonus  + 111 Free Spins<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/katsubet.partners\/p49d913a1\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Tom Mungham, Registrar and CEO of AGCO, emphasized the rationale behind these measures, saying, \u201cChildren and youth are heavily influenced by the athletes and celebrities they look up to. We\u2019re therefore increasing measures to protect Ontario\u2019s youth by disallowing the use of these influential figures to promote online betting in Ontario.\u201d<\/p>\n<p>As a part of its mandate, AGCO continually assesses emerging risks within its regulated sectors and adapts its standards to address these evolving challenges. The commission\u2019s latest amendments to the Standards for Internet Gaming underscore its commitment to fostering a responsible and secure gaming environment in Ontario.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/igaming.org\/casino-news\/agco-implements-stricter-measures-to-safeguard-minors-from-influential-figures-in-igaming-advertising\/\">AGCO Implements Stricter Measures to Safeguard Minors from Influential Figures in iGaming Advertising<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Alcohol and Gaming Commission of Ontario (AGCO) has implemented additional restrictions for online gaming (iGaming) commercials and marketing in order to safeguard kids from potentially dangerous promotional content. The revised guidelines, which will go into effect on February 28, 2024, are in response to concerns about the use of sportsmen and celebrities in promotional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-5586","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/5586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=5586"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/5586\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=5586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=5586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=5586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}