{"id":5120,"date":"2023-07-06T11:49:26","date_gmt":"2023-07-06T11:49:26","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2023\/07\/06\/advertising-spend-in-swedish-gambling-market-hits-lowest-level-since-2016\/"},"modified":"2023-07-06T11:49:26","modified_gmt":"2023-07-06T11:49:26","slug":"advertising-spend-in-swedish-gambling-market-hits-lowest-level-since-2016","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2023\/07\/06\/advertising-spend-in-swedish-gambling-market-hits-lowest-level-since-2016\/","title":{"rendered":"Advertising Spend in Swedish Gambling Market Hits Lowest Level Since 2016"},"content":{"rendered":"<div>\n<p>Over the past year, the Swedish gambling market saw a large decrease in advertising spend, with operators investing SEK3.40 billion (\u00a3244.6 million\/\u20ac286.3 million\/$311.1 million). This represented a 15.0% decrease from the previous year\u2019s expenditure of SEK4.00 billion, the lowest figure since statistics was first reported in 2016. The numbers, issued by the regulatory organization Spelinspektionen, show a significant drop from the market\u2019s peak of SEK7.30 billion in 2018.<\/p>\n<p>Traditional advertising spend in the regulated Swedish market has steadily fallen since the market\u2019s relaunch on January 1, 2019, and the consequent exodus of unlicensed brands. The rigorous crackdown on unauthorized operations by Spelinspektionen, as well as the exit of non-licensed operators, contributed to the decrease in advertising expenditure. The trend continued for the next two years as focus switched to regulated activities.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative mb-10\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/7bit.partners\/p617d974b\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t<amp-img alt=\"7Bit Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/7BitCasino.png\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative\">\n\t\t<a href=\"https:\/\/7bit.partners\/p617d974b\" title=\"7Bit Casino\" target=\"_blank\" rel=\"nofollow noopener\">7Bit Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>177% up to 5BTC + 77 <strong>\u00a0Free Spins<\/strong>!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive 177% Welcome Bonus  + 77 Free Spins in Aztec Magic Deluxe\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/7bit.partners\/p617d974b\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The shift towards digital marketing can also be related to the fall in traditional advertising spend. Operators have increasingly used digital platforms like social media to communicate with customers, resulting in lower spending on traditional communication channels. Digital advertising allows you to target specific consumer segments, direct traffic to gaming platforms, and advertise gambling services at a low cost.<\/p>\n<p>Despite effective attempts to curb illicit gambling and marketing, concerns about channelization in the Swedish market continue. According to a recent assessment by Sweden\u2019s Online Gaming Industry Association (BOS), just 77% of the online gaming market is channelized, far short of the country\u2019s 90% target. BOS emphasized the crucial importance of the poor channelization rate and urged additional efforts.<\/p>\n<p>Sweden\u2019s government awarded Spelinspektionen more powers to tackle unlawful gaming in response to growing issues. These regulations primarily targeted payment providers and increased Spelinspektionen\u2019s regulatory authority in this sector. Payment providers must now supply Spelinspektionen with particular information, including details on any payments made to or from unregistered businesses in Sweden.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative mb-10\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/katsubet.partners\/p49d913a1\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t<amp-img alt=\"Katsubet\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/Katsubet.png\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative\">\n\t\t<a href=\"https:\/\/katsubet.partners\/p49d913a1\" title=\"Katsubet\" target=\"_blank\" rel=\"nofollow noopener\">Katsubet<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>5BTC or 111% + 111 Free Spins!<\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive 111% Welcome Bonus  + 111 Free Spins in Aztec Magic Deluxe\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/katsubet.partners\/p49d913a1\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow noopener\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Furthermore, Spelinspektionen recently established supplier license fees, charging a fixed price to organizations who offer gaming software to Swedish operators. Unless particular exemptions apply, the regulator requires separate fees for each license held.<\/p>\n<p>Swedish lawmakers are also considering increasing penalties for gambling companies who violate the country\u2019s Money Laundering Act. The goal is to equate the penalties with those for violations of the Gambling Act, as Money Laundering Act infractions are frequently deemed more serious.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/igaming.org\/casino-news\/advertising-spend-in-swedish-gambling-market-hits-lowest-level-since-2016\/\">Advertising Spend in Swedish Gambling Market Hits Lowest Level Since 2016<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Over the past year, the Swedish gambling market saw a large decrease in advertising spend, with operators investing SEK3.40 billion (\u00a3244.6 million\/\u20ac286.3 million\/$311.1 million). This represented a 15.0% decrease from the previous year\u2019s expenditure of SEK4.00 billion, the lowest figure since statistics was first reported in 2016. The numbers, issued by the regulatory organization Spelinspektionen, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-5120","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/5120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=5120"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/5120\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=5120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=5120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=5120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}