{"id":3602,"date":"2022-05-07T03:30:33","date_gmt":"2022-05-07T03:30:33","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2022\/05\/07\/flutter-ceo-details-the-fourth-pillar-of-safer-gambling-strategy-understand\/"},"modified":"2022-05-07T03:30:33","modified_gmt":"2022-05-07T03:30:33","slug":"flutter-ceo-details-the-fourth-pillar-of-safer-gambling-strategy-understand","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2022\/05\/07\/flutter-ceo-details-the-fourth-pillar-of-safer-gambling-strategy-understand\/","title":{"rendered":"Flutter CEO Details the Fourth Pillar of Safer Gambling Strategy \u2013 \u2018Understand\u2019"},"content":{"rendered":"
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In a new release, Flutter CEO Conor Grant discusses the \u2018Understand\u2019<\/strong> pillar of its UK&Ireland Safer Gambling Strategy, with identifying higher-risk behaviours and stepping in early as key objectives.<\/strong><\/p>\n

Following the first three pillars, \u2018Discover\u2019, \u2018Educate\u2019 and \u2018Empower\u2019, the fourth of five key areas dives into all of the company\u2019s ongoing interactions with its customers.<\/p>\n

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\u201cNot just those who are exhibiting potentially risky behaviours, so that our colleagues, supported by proprietary technology, are better equipped to recognise the different pathways and behaviours which may lead a customer to experiencing gambling related harm.\u201d<\/p>\n<\/blockquote>\n

With the help of AI technology, Flutter is tracking over 250 different behaviours ranging from time spent on site to deposit methods and frequency of bets placed, to better understand<\/strong>\u00a0how each customer interacts with their products and identify signs which might indicate that play habits are changing.<\/p>\n

\u201cBased on this data, which we incorporate into our future modelling, we can reach customers in real-time with messaging that is right for them. For example, during 2021 an average of 5.3 million automated interactions were made across our UK&I brands with our SG Operations teams then manually reviewing hundreds of thousands of accounts. Where appropriate, colleagues carry out one-to-one Safer Gambling interactions to ensure customers are fully supported, placing restrictions or limiting accounts where it is deemed necessary to do so.\u201d<\/p>\n

Flutter CEO Conor Grant concludes:<\/p>\n

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\u201cWe have made great progress, but we remain on a continuous journey of learning to further understand<\/strong> gambling harm and better meet our customers\u2019 needs as a result. We are continually working to make every moment safe for our customers and I believe that our cutting-edge technology will support us in this journey and create a blueprint for the wider industry.\u201d<\/p>\n<\/blockquote>\n

The five pillars of Flutters\u2019 Safer Gambling Strategy are:<\/p>\n